I thought this was really well written and I look forward to reading more from this author in the future. I think it will find readers at our library, so we will definitely be purchasing for the collection.

Being an academic this was a book that straight away appealed to me. I could relate so well to the issues of imposter syndrome that Sheena highlights as a starting point of the problem. Her suggestions in that area make a lot of sense and I am actually going to implement some of them. She highlights new perspectives for academics - that of using mechanisms to let people know about you. Her practical tips on how to come up with a vision and then brand assets are very helpful. Along with these tips she also charts her own personal journey and connects its with these tips and hence we can be confident of the value.

I think this is a book each academic should read or better have in their offices to remind them that they are not just sitting in their ivory towers away from the rest of the world but they need to engage and help their research reach the people who will be benefitted the most.