Academic Branding
A Step-by-Step Guide to Increased Visibility, Authority, and Income
by Sheena C. Howard, PhD
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Pub Date Feb 27 2024 | Archive Date Feb 27 2024
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Description
Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact—without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience with guidance from Sheena C. Howard, PhD. She’s been where you are now, and she’s ready to help you grow beyond what you imagine.
With Dr. Howard’s unique and thorough approach to success in the age of social media, you’ll learn how to:
- Reframe the way you think about self-promotion
- Identify your brand archetype and create a brand statement
- Reach an audience beyond academia
- Build multiple revenue streams
- Get your ideas (and content) to spread
- Create a movement around your expertise
- Land major media spots and speaking engagements
In a world where anyone who is savvy online can turn themselves into a subject matter expert, it’s important that we lift up and amplify the voices of actual subject matter experts. This guide will teach you how to reach the audience that needs your expertise most, building a brand and achieving financial freedom along the way.
Featured Reviews
Srinivasan T, Educator
Being an academic this was a book that straight away appealed to me. I could relate so well to the issues of imposter syndrome that Sheena highlights as a starting point of the problem. Her suggestions in that area make a lot of sense and I am actually going to implement some of them. She highlights new perspectives for academics - that of using mechanisms to let people know about you. Her practical tips on how to come up with a vision and then brand assets are very helpful. Along with these tips she also charts her own personal journey and connects its with these tips and hence we can be confident of the value.
I think this is a book each academic should read or better have in their offices to remind them that they are not just sitting in their ivory towers away from the rest of the world but they need to engage and help their research reach the people who will be benefitted the most.
