In “Born to Create,” Anne Jacoby presents a compelling case for the pivotal role of creativity in today’s ever-evolving work landscape. With a focus on fostering connection, driving innovation, and nurturing a sense of belonging, Jacoby’s insights are not only timely but also essential for navigating the challenges of the modern workplace.

Jacoby deftly explores how the employee experience has shifted in response to technological advancements, remote work structures, and the relentless pursuit of results. Amidst this backdrop, she highlights the increasing importance of well-being and the quest for deeper purpose in driving organizational success. Through the lens of creativity, Jacoby illuminates a path toward greater effectiveness, joy, and authenticity in our professional lives.

Drawing upon the experiences of artists, entrepreneurs, and business leaders, “Born to Create” seamlessly bridges the gap between the worlds of artistry and corporate innovation. Each anecdote serves as a beacon of inspiration, offering tangible examples to bolster creative confidence, foster resilience, and cultivate a culture of creativity within organizations.

Curating Edits Book Review
What sets this book apart is its practicality. Jacoby doesn’t just espouse theories; she provides readers with actionable exercises and assessment tools to empower them on their creative journey. Whether you’re seeking to enhance your leadership skills or cultivate a more innovative work environment, “Born to Create” equips you with the tools necessary to succeed.

In a world hungry for meaning and fulfillment, “Born to Create” serves as a guiding light, reminding us of the boundless potential within each of us to realize our creative destinies. With its blend of inspiration and practicality, this book is a must-read for anyone looking to spark innovation and unleash their creative brilliance.

All books devoted to creativity are creative and differ from each other. That should be the case! This book has its own approach towards creativity for an individual, team and as a part of organization's culture. First things first is to start with you! Being creative inspires others around to lean towards non standard and borderless ways of work. There is no right or wrong creativity and here you should build a confidence level. Moving towards team engagement in creative processes and decision making is all around arranging the environment of comfort and support working the team to open up creative ideas. Coming to culture within the whole organization after all: focus on diversity of people and ideas, embrace innovation and collaborative work towards common goals.

As a Creative Director, I found this very insightful.

I enjoyed the prompts especially throughout the book.

I can still see an image of the author's father, locked out, scaling the side of her six story building to finally make it into the bedroom and unlock the door. Wow! The part about risk-taking and building creative confidence really resonated. I'm an artist, not a manager, but I found the chapters applicable and helpful. Resilience, curiosity, desire to learn, taking action. I will remember this. Thank you!