Born to Create
How Creativity Sparks Connection, Innovation, and Belonging in our New World of Work
by Anne Jacoby
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Pub Date Feb 20 2024 | Archive Date Feb 20 2024
Greenleaf Book Group | Fast Company Press
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Description
The employee experience has dramatically changed, catalyzed by emerging technology, remote-first and hybrid work structures, and rapidly changing business environments. Well-being at work has become an essential strategic priority, while the pressure and demands on teams to deliver results have never been greater. Leaders crave guidance to ignite more connection, innovation, and belonging at work to attract, develop, and retain top talent and discover deeper purpose at work. Creativity is the essential ingredient in today’s workplace to be more effective, joyful, and authentic.
Born to Create illustrates the power skills often developed by artists and applies them to corporate environments in a way that’s engaging, memorable, and high impact. Through highlighted stories of artists, entrepreneurs, and business leaders, each scene delivers examples to build creative confidence and resilience, lead others in the creative process, and foster a thriving creativity culture to achieve business value and personal fulfillment. At the end of each scene, you’ll get practical exercises and assessment tools you can carry with you.
As we search for more meaning in our work and lives, Born to Create shines a light on the potential we each hold to imagine and realize the creative life we were destined to lead.
Advance Praise
"There’s no doubt creativity will play a key role in designing the new world of work. Anne masterfully provides a path in this book that unlocks creativity for everyone."
- Lars Schmidt - founder & CEO, Amplify Talent
"Born to Create is full of ideas, exercises and dialogues inspiring for anyone in business—and in life. Creative leadership in today's environment is challenging and extends beyond the workplace. Anne Jacoby's tools are fun, logical, succinct, and high impact. I recommend Born to Create to anyone looking for ways to innovate. An excellent and enjoyable read!"
- Katherine Beyda, executive vice president of physical production, New Line Cinema
"With the increased speed of business and changes in external environments, the problems that leaders are asked to solve today are unprecedented, and only those who lean in with individual creativity will be effective. Anne provides a clear roadmap that anyone can follow to be a more effective, inspiring creative force in work and life."
- Cara Brennan Allamano, chief people officer, Lattice and founding partner, PeopleTech Partners
"Born to Create delivers helpful exercises and insights for those looking to innovate in a changing workplace. It’s the perfect handbook for today’s creative leader."
- Melissa Daimler, chief learning officer, Udemy, and author of ReCulturing
"As a creator, I've lived what it feels like to get bogged down in the creative process. Anne's remarkable book cuts through the jargon and the noise and brings the learnable practice of creativity into modern-day workplaces. If you're looking for practical tools to live and lead creatively, this is a must read."
- Ian Brennan, writer, director, co-creator of ‘Glee’
"Be prepared to be surprised and delighted! Born to Create is a collection of the practical and the inspirational-- stories and tools, drills and insights -- everything you need to find and cultivate the creative leader you are. Whatever stage of your career, Born to Create provides a fulsome framework for reflecting on creative leadership and taking steps to improve. I will keep a copy on my bookshelf as a handy reference for approaching those special challenges I face."
- Arnold A. Pinkston, corporate vice president and general counsel, Edwards Lifesciences
Marketing Plan
- National trade marketing and sales campaign
- Promotion support provided by imprint partner Fast Company Magazine
- Advance distribution of digital review copies via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media
- Online marketing campaign including targeted advertising, advance giveaways, and trade advertising
- Watch for author and book updates at https://www.annejacoby.com/
Available Editions
| EDITION | Hardcover |
| ISBN | 9781639080717 |
| PRICE | $26.95 (USD) |
| PAGES | 264 |
Links
Available on NetGalley
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