This book is an excellent resource for someone looking to build their own brand. The writing is casual and accessible, and the author uses a lot of relevant brands and examples that you can recognize in every day life. Wilken uses his years of experience to break down all aspects so you not only understand how to build one but what makes a solid, well thought-out brand. I highly recommend it as a business resource for someone looking to begin marketing their own business.

The book is written by Peter Wilken and it is clear that he has hosted many workshops and trainings using the methodologies and concepts that are outlined in this book. He has verbally taught the Wilken’s Brand Centered Management™ process and its four key parts: Discovery, Definition, Direction, and Delivery before. The book has a conversational tone which makes it easy to read and is probably derived from teaching the material many times before.

The book is a strategic book that explains what marketing is and how to think about marketing in the context of your business/job. It does not provide tactical exercises. There are a tone of examples that explain the strategic tools provided. The examples provide bit-sized information allowing the reader to read a little bit over a long period or come back to the most relevant parts to them.

As a small business owner, I've read many marketing and branding books. I took away several nuggets from this book that I had not heard before. Wilken says that branding used to be the responsibility of the CEO or business owner because the brand was tied to their reputation and now much of it is outsourced to agencies. This really made me think, because as a small business owner my companies reputation and mine are interconnected. From here I was eager to learn how to build a stronger brand for myself. This is just one example of how Wilken's provides context and a deeper understanding to the reader, instead of just tips and tools.


Thank you to NetGallery for an ARC.

This book is very practical and encompasses some very useful and strategic tips for anyone interested in Business.
I will definitely be applying some of these to my life going forward.

Some points made resonate with me as I have thought the same things before.

Overall a very good business read.

Thank you Post Hypnotic Press, Peter Wilken & NetGalley for giving me a copy of this book.

If you a looking for a book full of wisdom and small stories about strategy, here it is. The contents are very enjoyable and describe bits and bites of strategic positioning from brand to serving customers and delivering great product promos consistently. It may be the case you learn nothing new however there is a good chance you can get a new perspective on something you know. The beauty of the book for me was in stories that illustrated strategic elements and helped to reflect and gain new opinions on the way to build, develop and sustain a good strategy for long term positive outcomes.