Dim Sum Strategy
Bite-Sized Tools to Build Stronger Brands
by Peter Wilken
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Pub Date May 01 2024 | Archive Date Not set
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Description
In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.
Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood.
Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.
Advance Praise
"Explains the business of brands lucidly and simply and will be of immense help to both experienced marketers and start-ups. I love the narrative style which gives you an inside lane on brand development and strategy. Illustrated with some great examples and viewpoints from the real hands-on experience of the author."
-Amazon Review
"Peter has done an excellent job in crafting this approachable, practical, tactical, and timeless resource for brand, strategy, and business professionals."
-Amazon Review
"PACKED with great stories, insights, tips, and casual but unforgettable wisdom, "Dim Sum Strategy" has been a handy how-to for me ever since I read it."
-GoodReads Review
Available Editions
EDITION | Paperback |
ISBN | 9781772562446 |
PRICE | $16.95 (USD) |
PAGES | 240 |
Available on NetGalley
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