This is a fascinating book on wealth management and investing from an obvious expert in the field. Mark Haefele is the Chief Investment Officer of UBS (a Swiss-based investment group) in charge of a portfolio totaling over $5.4 trillion in assets. In this book, he takes his vast experience in wealth management and boils it down to some essential elements that can be applied to each of our lives, regardless of our net worth. He believes the nature of investing fundamentally changed after the 2009 financial crisis and our response has to adjust as well.

His writing style is fluid and enjoyable, the book is a beautiful framework of investment and absolutely packed full of helpful advice. If I have a slight nit to pick about the book, most of his examples about the principles are about people who just sold their business for $2b, or had an inheritance of $200m or something else extravagant. Whole I believe the principles could apply to a not-so-mega-wealthy demographic, I would have liked some more examples in that range. That said, when you run one of the biggest portfolios in the world and regularly lead Davos-like meetings with the top 100 richest people in the world, I suppose your pool of examples is somewhat limited.

Overall wonderful book and highly recommend if you’re interested in investment philosophy. Huge thanks to NetGalley, HarperCollins, and the author for the ARC!

The New Rules of Investing is the first investing book for years that I know I'm going to finish. By the time I was half way through I'd started following it's logical advice to look at what Governments are buying. I'm not a professional investor yet but I sure wish more investing books were as friendly to read as this one. Well worth it.