The New Rules of Investing
Essential Wealth Strategies for Turbulent Times
by Mark Haefele; Richard C. Morais
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Pub Date Jan 28 2025 | Archive Date Not set
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Description
The rules for investing have changed. Don’t get left behind. Reboot your approach with this timely guide from a wealth management powerhouse.
It’s not hard to grasp why we need to change the way we think about investing. Over the past twenty-five years, new developments in world affairs, demographics, technology, and more have disrupted the old reality—and these changes directly affect the financial markets and your individual portfolio. Stock picking and Buffett-style investing are the financial tools of a bygone era, yet many investors are confused about what should take their place. So what do you need to know to protect and grow your wealth in these turbulent times?
As the chief investment officer of UBS, the world’s largest and only truly global wealth manager, Mark Haefele oversees the team that manages and advises around $4 trillion of clients’ invested wealth. Mark has spent decades advising investors of all kinds—from high school students to government officials and UBS’s unique global roster of billionaires. This has enabled him to sharpen his perspective while watching the old rules fall by the wayside.
In this playbook for protecting and growing your wealth, Haefele shares the investing strategies he uses at UBS and distills his battle-tested philosophy into a set of actionable rules that can guide you into a secure financial future. You’ll walk away knowing
- How to follow the money—see where governments are investing and how this insight can drive your own investment decisions.
- Why you should allocate assets and think about your wealth in three portfolio “buckets” that cover short-term, long-term, and legacy scenarios.
- How understanding yourself and your personal money issues pays off—literally.
- How to get results beyond the balance sheet via impact investing, which allows you to grow your portfolio while benefitting causes you care about.
Accessible explanations, client case studies, personal stories, and bottom-line summaries make The New Rules of Investing a resource you’ll consult time after time. Whether you’re a novice working with a financial advisor, an experienced investor, or an investment professional, you’ll be better equipped to manage your wealth more efficiently, calmly, and successfully.
Available Editions
| EDITION | Other Format |
| ISBN | 9781400249633 |
| PRICE | $29.99 (USD) |
| PAGES | 256 |
Available on NetGalley
Featured Reviews
Librarian 982408
The New Rules of Investing is the first investing book for years that I know I'm going to finish. By the time I was half way through I'd started following it's logical advice to look at what Governments are buying. I'm not a professional investor yet but I sure wish more investing books were as friendly to read as this one. Well worth it.
PATRICK M, Reviewer
“The New Rules of Investing,” by Mark Haefele, provides investors with a rational and contemporary approach to global investing. The author, who is the Chief Investment Officer of UBS Global Wealth Management, begins each chapter with a new investing rule. The rules are intended to create financial security and direct investors to: invest in what governments are buying, establish a diversified portfolio, adhere to a planned investment strategy, and intentionally invest in opportunities for positive social and environmental impact.
In implementing the rules, the author advises investors to perform certain actions. One is to follow the “Big Money” (government spending) in areas called the 5Ds of disruption: debt, deglobalization, demographics, digitalization, and decarbonization. Another is to diversify (and periodically rebalance) across different asset classes, sectors, and geographies. Another is to subdivide portfolios into three buckets: liquidity (for short-term needs), longevity (for longer term goals, including retirement), and legacy (to pass onto heirs, charities, etc.)—with each bucket having a prescribed asset, liquidity, and risk mix.
Once financial security has been established, the author urges investors to become impact investors who invest in personally meaningful causes for positive social and environmental impact. To illustrate, the author includes stories of clients whose investments positively and measurably impacted energy, construction, petrochemical, and health-care businesses.
The author concludes with a bonus rule on humility. Through personal stories, the author shows that humans routinely misjudge their abilities as investors and cautions them to remain humble by sticking to planned investment strategies that will protect their assets.
“The New Rules of Investing” is an enjoyable and easy-to-understand read that will benefit investors seeking a balanced and modern approach to global investing.
My special thanks to HarperCollins Leadership and NetGalley for an advance reading copy of this book.
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