This is a must-read for any swiftie (especially those who joined us more recently) or anyone who is interested in learning about the origins of Taylor Swift and how she got to be the cultural phenomenon she is today, from a balanced and unbiased point of view.

As a Swiftie, I’ve been asked by many a non-Swiftie over the past 2 years “but why is she so popular, what is it about her?” and this explains it all really well. It also contextualises a lot of things which happened in her career, comparing to other artists/events.

I thoroughly enjoyed this and would recommend anyone to read it, even (maybe even especially) if you aren’t a Taylor Swift fan.

I loved this book! I found it to be extremely informative and insightful. I am already well versed in Taylor Swift, but after reading this book, I learned much more about her processes, albums, and affect on the industry.

I will quite literally take any opportunity to talk about the pure magic and genius that is Taylor Swift, but having an editor of the Harvard Business Review Press deep dive every aspect of her career just shows what a powerhouse she really is. While, yes, she is extraordinarily talented and has a mind for business, the core of her entire career has been her care for and inclusion of the people - her fans. We love her music, we love the experience, but we mostly just love HER. She is so human and likable and authentic that it's hard not to root for her.

Overall, this book is so well written and thought out, and I really enjoyed reading it! I will say that it hurt my soul a little to read about Scott + Scooter, but they are part of the history of Taylor Swift and the inclusion was necessary. As she said herself in Thank You, Aimee, "there wouldn't be this if there hadn't been you"

Thank you to NetGalley and the author for my advance digital copy!

This book was very different from what I was expecting. As the parent of a young adult Swiftie, it was very interesting to see the strategic moves that have gone into making Swift the icon that she has become. Incredibly informative.

Thank you to NetGalley and the publisher for this ARC in exchange for an honest review.