Thanks to this book, I gained a deeper understanding and appreciation of Taylor Swift’s journey—from her early days as a teenage country singer to her rise as a global pop icon of extraordinary influence.

The book offers just the right amount of detail to engage both die-hard Swifties and casual readers like me. It presents the highs and lows of her career and highlights how she applied smart business strategies to navigate challenges and reinvent herself.

What I especially liked is how the book draws insightful parallels between Swift’s experiences and the stories of various companies, offering a unique perspective on her evolution as both an artist and a brand.

[Thank you to Netgalley for early access to this book.]

I've been looking forward to this book for several months now and it did not disappoint. As someone who routinely reads biographies and memoirs alongside books about businesses, leadership, and why people do the things they do, this book was exactly up my alley. Oh, and did I mention I'm a Swiftie too?

"There's Nothing Like This" is a well-written and thoughtfully researched book that is thoroughly absorbing and full of fascinating tidbits about Taylor Swift that even the most diehard Swiftie will be surprised to discover. I was most impressed by how elegantly Evers is able to draw connections between the choices Swift has made and the theory and science of leadership, management, marketing, and business that she intentionally or unintentionally leveraged in the process. Evers' assessment of Swift's work, persona, and genius is insightful and well-reasoned.

For any Swiftie contemplating business school, all they need to do is pick up this book and be sold. For any curious skeptic who's always wondered if the Taylor Swift hype is really as big a deal as people make it out to be: pick this book up right away.

Evers is not gushy or breathless in his work - this is a book that seriously considers how Swift has become the phenomenon she is today with thoughtful rigor.

Thoroughly enjoyed this book and will be recommending this to everyone I know!

This is one of the most entertaining, informative, and well-written non-fiction works I have read.

Evers creatively takes you on a journey through Taylor Swift's career to illustrate the business and marketing strategies applied throughout each Era during downfalls, opportunities, risks, and accomplishments that led to the ultimate success of her music career and billion dollar brand. Taylor Swift is an undeniable force and perfect example of building a successful brand against the odds that also stands the test of time. Even her haters or non-listeners will appreciate her actual genius and learn from her hard work and business savvy after reading.

Expertly, without overdoing it, Evers even incorporates some of Taylor's lyrics into the prose that only Swifties will pick up on. There is a wonderful balance of witty and endearing narration while still being extremely analytical and informative, packed with intricate research references.

Swifties will also really appreciate a parallel in the book to her most recent album, TTPD. Whether intentional or not, there was absolutely no naming of her recent ex and long time boyfriend, Joe Alwyn, throughout the entire book. Though there were small mentions of others where it was imperative to the storytelling: Taylor Lautner, Harry Styles, Tom Hiddleston, and even Travis Kelce. This is similar to how fans theorized that TTPD was going to have a heavy focus on Joe and their break-up, and instead Taylor basically skipped over him and most of the songs ended up being about Matty, herself, the fans, and even Travis. I loved the creativity of this detail being left out of the book to parallel Taylor's own writing and to be different than other writers and critics who focus too much on her love life, and even credit Joe too much for his influence on her song-writing success. This was so well done.

Also shared the above copy on Goodreads.