As a person who was not brought up in the digital age, I wanted to read this book to learn some tips for reaching a new audience that relies mainly on a digital format to obtain information. This book offered some valuable lessons on how to use a digital platform to reach a wider audience.
It offers many practical tips on how to build your brand. The author has vast experience in this area as she is CEO of the Marketing Zen Group. She offers 5 main principles for success in the digital world, and I can't wait to apply them and see how they work. The book reads well and is written in a format that you can look back and reread portions if you need to go over them again.

This book offers nice ideas for digital marketing, sometimes i think not necessarily actually doable for a small scale brand or business but overall defiantly informative and readable