How Innovation Really Works
Using the Trillion-Dollar R&D Fix to Drive Growth
by Anne Marie Knott, PhD
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Pub Date Mar 24 2017 | Archive Date Apr 01 2017
Description
First introduced in Anne Marie Knott’s influential Harvard Business Review article, RQTM (Research Quotient) is a revolutionary new tool that measures a company’s R&D capability—its ability to convert investment in R&D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how “smart” they are, it provides a guide for how much they should invest in R&D to ensure that investment will increase revenues, profits, and market value.
Armed with insights from her experience as an R&D project manager, 20 years of academic research, and two National Science Foundation grants, Knott devised RQ and used the measure to test common innovation prescriptions across the full spectrum of U.S. companies engaged in R&D. The results are nothing short of game-changing.
This book promises to do for innovation and R&D what TQM did for manufacturing and what Sabremetrics did for baseball. It’ll show you How Innovation Really Works—with measurable results you can count on.
A Note From the Publisher
• Introduces an all-new, tested methodology for measuring and determining a company’s ability to transform R&D investments into profitable, innovative products and services
• The author is a popular speaker who has given presentations at major universities and industry events, including the Industrial Research Institute (IRI) Annual Meeting, Insight Venture Partners R&D Forum, and the Innovation and IP Summit
• Includes access to an online tool that allows readers to find their firm’s RQ and determine which areas need to be worked on to improve innovation
Advance Praise
“If you want to see how your company measures up or learn how to improve your innovation batting average, get this brilliant book now.”
—RICHARD RUMELT, the Harry and Elsa Kunin Chair at the UCLA Anderson School of Management
and author of Good Strategy/Bad Strategy
“RQ is an invaluable tool for CTOs and those involved with leading and funding technology development and innovation. Knott provides astute insights and a quantitative tool to define and improve the productivity of innovation spending, inform strategic discussions on optimizing investment at a company level, as well as how to best optimize among divisions.”
—BRUCE BROWN, former CTO of Procter & Gamble
Marketing Plan
Print, Broadcast, and Online Campaign
Print, Broadcast, and Online Campaign
Available Editions
EDITION | Hardcover |
ISBN | 9781259860935 |
PRICE | $32.00 (USD) |
Average rating from 3 members
Readers who liked this book also liked:
John Kotter; Holger Rathgeber
Business, Leadership, Finance, Nonfiction (Adult)