Is Canada Even Real?
How a Nation Built on Hobos, Beavers, Weirdos, and Hip Hop Convinced the World to Beliebe
by J.C. Villamere
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Pub Date May 30 2017 | Archive Date Apr 30 2017
Dundurn | Dundurn Press
Description
If you’ve ever wondered
- Why is the inuksuk more revered than Wheelchair Jimmy?
- Does the iconic beaver really represent us better than The Littlest Hobo?
- Is everyone going canoeing without me or is canoeing way less of a thing than it’s made out to be?
Is Canada even real? It’s a question that’s being asked more and more, thanks to our waterproof, see-through, supposedly maple-scented currency and our improbably hot prime minister’s assertion that Santa lives here.
In the age of Google Maps and #factcheck, how could the existence of Canada be questioned? And yet how could a nation that’s the home of toboggans, Drake, and KD exist in the same realm as, say, Belgium or Niger?
Is Canada Even Real? examines the cultural factors behind the twenty-first-century monolithic myth of Canada, a nation that is lovable and real — if only in your imagination.
A Note From the Publisher
Marketing Plan
Consumer ads: Villamere, NOW Magazine
Library wholesaler ads: Library Services Centre, Whitehots, United Library Service, Library Bound
Trade ads: Quill & Quire, PW Canadian Supplement
Online ads: 49th Shelf, cbc.ca, Facebook, twitter, 1236, ETCanada.com, Villamere.com
MARKETING MATERIALS
Chapbook
Stickers
EVENTS
Festival pitches
Event promotion: posters, evites
Trade shows, school and library conferences
Launch events, Toronto & Hamilton
National Tour
DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Social media giveaway contest
Cover and sample chapter reveal
Guest Post on Dundurn Blog
podcast sponsorships
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters
SPECIAL OUTREACH
Key Influencer mailing
Bookseller mailing, enhanced packaging
PUBLICITY
Targeted media and blogger review mailings
Pop Culture & CanLit Blog tour
Book hashtag: #IsCanadaEvenReal
Author Website: http://www.villamere.com/
Author Twitter: @jenvillamere
Author Facebook: villamere
Author Instagram: jenvillamere
Available Editions
| EDITION | Other Format |
| ISBN | 9781459738836 |
| PRICE | $15.99 (USD) |
| PAGES | 200 |
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