The Sales Manager’s Guide to Greatness

“This really is an excellent piece of work. I like very much the way Kevin has created a one step at a time plan, guiding both novice and experienced sales managers alike, through a program of self-improvement. This should be a must read for all managers who have an ambition to develop into genuine leaders.”

Linda Richardson, Founder of Richardson, Best Selling Author, Consultant, Faculty Wharton Graduate School

“This fast-moving, practical book shows you how to immediately boost the performance and productivity of every salesperson. It will make you look like a genius!”

Brian Tracy, Author, The Psychology of Selling

“I’m always excited about books that help managers become true leaders—and The Sales Manager’s Guide to Greatness is one of those books. 

Ken Blanchard, coauthor of The New One Minute Manager® and Collaboration Begins with You

“I’ve seen first-hand the positive impact Kevin Davis’ approach can have on sales management teams. “The Guide to Greatness” provides a practical sales coaching system that can be immediately implemented by sales management at all levels to create greater success.”

Roy Chestnutt, Executive Vice President & Chief Strategy Officer, Verizon Communications

“Everyone knows that the effectiveness of a sales manager is the biggest factor determining a team’s success. In The Sales Manager’s Guide To Greatness, Kevin Davis describes 10 practical strategies that sales managers can use to elevate their own game — and create a champion team.” 

Mark O’Leary, VP of Enterprise, Western Division, Comcast Business

“The Sales Manager’s Guide to Greatness is a highly valuable book for sales managers and those who develop them. The book’s formal integration of the buyer’s perspective into the sales process is especially useful, and its strategies for developing a consistent and formal coaching process are top-notch. Both of these pillars have to be in place to improve sales performance consistently, according to our research at CSO Insights.”

Tamara Schenk, Research Director, CSO Insights: Research Division of Miller Heiman Group

 “The Guide to Greatness provides a powerful message for any leader whose success is determined by their team’s sales performance. We’ve measured not only an improvement in our sales managers’ skills but, more importantly, a positive impact on our sales force and bottom-line results.” 

Jim Ferguson, VP of Sales, Holland Transportation

“Adapting to the changing demands of buyers is forcing the evolution of the sales manager. In The Sales Managers Guide to Greatness, Kevin Davis shows us how to integrate traditional performance management with new strategies for developmental coaching. That’s the best way to equip our teams to win.”

Joe Galvin, Chief Strategy Officer, Vistage Worldwide

“Frontline sales managers are the most important lever for leading change in a sales organization. Yet, most companies still don’t adequately prepare them. In The Sales Managers Guide to Greatness, Kevin Davis provides proven-effective, practical, and actionable content to help you prepare and enable your sales managers to be the proactive, productive people leaders, managers, and sales coaches they need to be, to get the results you want from your sales force.”

Mike Kunkle, Sr. Director of Sales Readiness Consulting, Brainshark

“We all accept – at least I hope we do – that the sales management function in every company is now pivotal to the overall success of the organization. The sales team is the offense and if they are not scoring consistently then the team has a very bleak future. However, in order to maintain optimum performance levels the team needs a strong leader and coach. Therein lies the challenge because we believe that 80% of managers lack that capability. The Sales Manager’s Guide to Greatness provides a superb route map, which is easy to follow and implement. This is not a book to be read just once and put on the bookshelf, rather it genuinely is a guide, which should be referred to daily until the skills are fully adopted.”

Jonathan Farrington, CEO, Top Sales World and Executive Editor of Top Sales Magazine

“The Sales Manager's Guide to Greatness debunks the myths surrounding what it takes to be a great sales manager once and for all and offers clear solutions and takeaways. This is more than a book—it's your map to success.”

Mark Hunter, author of “High-Profit Prospecting”

 “Guide to Greatness” fills the much needed gap of developing sales management skills. This is a comprehensive, pragmatic guide for putting sales leaders and leadership into action with results." 

Louis Carter, author of “Best Practices in Talent Management” and the “Change Champion's Fieldguide”

“If your sales force isn’t producing the results you need them to, it isn’t likely that it’s because they are poor performers. It’s more likely that they need to be better led. The coaching section in The Sales Manager’s Guide to Greatness alone will help you remedy this problem. And faster than you believe. Read it now, and implement it immediately.”

Anthony Iannarino, author of “The Only Sales Guide You’ll Ever Need”

National trade marketing and sales campaign

Online marketing campaign including trade advertising and advance giveaways via Goodreads

Advance distribution of digital ARC via NetGalley to reviews, bloggers, journalists, librarians, booksellers, and media