Experience My Brand

Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than relegate customer experience management to any one department, such as marketing, it must become “embedded within a company’s DNA.”

Readers will learn through detailed analysis and real-world illustrations how to:

·      Analyze, Design, and Measure Customer Experience

·      Implement Superior Customer Experience Initiatives

·      Consider how Customer Experience will change and transform the future

With its plentiful tables and figures to complement his text, Experience My Brand puts theory into practice in a way that keeps the reader alert and engaged. Experience My Brand’s unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.