Lean Media

by Ian Lamont

This title was previously available on NetGalley and is now archived.

Buy on Amazon Buy on BN.com Buy on Bookshop.org

*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.

Pub Date Sep 12 2017 | Archive Date Dec 31 2018

i30 Media Corporation | Independent Book Publishers Association (IBPA), Members' Titles

Business, Leadership, Finance | Professional & Technical

Description

Most new media is destined to fail. Whether it’s a song, film, website, book, video game, advertisement, or other types of media production, it’s extremely difficult to create works that resonate with audiences.

Lean Media can give creators and media companies an edge. The framework has worked for some of the biggest media brands and most well-known artists, as well as smaller teams and media ventures. It draws on the same "lean" approaches adopted by manufacturing and tech startups, but is optimized for the unique needs and production methods used in the media industry.

In LEAN MEDIA, author Ian Lamont shows how the framework can streamline processes, lower costs, reduce the risk of failure, and ultimately create media that matters. Packed with examples as diverse as The Simpsons, Led Zeppelin, Minecraft, The Financial Times, and more, LEAN MEDIA outlines the framework for producing high-quality media on time and on budget