Gage Powell might have made his debut on the professional tour a little late, but that hasn’t stopped the 24-year-old from taking the circuit by storm. He rides with a rough style that’s reminiscent of his brother, famed bull rider Marty Powell, who was killed just a few months before Gage’s 18th birthday. When Gage rides, it’s as if he’s riding for more than himself.

Sierra Montez has grown up around the rodeo and is used to the swagger of the bull riders. She thinks she’s immune to their charms until she comes face-to-face with Gage in a business meeting. She tries to keep their meeting professional, but Gage wants Sierra and he isn’t a man who ever backs down from what he wants. While Sierra finds him exciting and hard-to-resist, she wants more for herself than following a gold buckle winner around the country.

Can Gage convince her that he’s more than his reputation and that she’s the only prize he’s really after?