Truth
How the Many Sides to Every Story Shape Our Reality
by Hector Macdonald
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Pub Date Mar 06 2018 | Archive Date Apr 26 2018
Little, Brown and Company | Little, Brown Spark
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Description
For fans of Nudge, Sway, and The Art of Thinking Clearly, a fascinating dive into the many ways in which "competing truths" shape our opinions, behaviors, and beliefs.
True or false? It's rarely that simple.
There is more than one truth about most things. The Internet disseminates knowledge but it also spreads hatred. Eating meat is nutritious but it's also damaging to the environment. When we communicate we naturally select the truths that are most helpful to our agenda.
We can select truths constructively to inspire organizations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth. Truths are neutral but highly versatile tools that we can use for good or ill.
In Truth: How the Many Sides to Every Story Shape Our Reality, Hector Macdonald explores how truth is used and abused in politics, business, the media and everyday life. He shows how a clearer understanding of truth's many faces renders us better able to navigate our world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny, and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.
Advance Praise
"In a time when truth is under assault, Hector Macdonald is here to
defend it. He offers clear-eyed, compelling guidelines for becoming a
more accurate consumer and producer of information."
---
Adam Grant, author of Give and Take, Originals, and Option B with Sheryl Sandberg
"As an expert on choice, I've long believed that our choices define who
we are. This book explores the ways in which the decision to tell the
truth is a choice that uniquely shapes who we are. While it's easy to
assume that the act of lying is more complicated one than telling the
truth, the choice to tell the truth can be equally, if not far more
complex. This book is not simply about telling the truth, but rather a
guide to navigate the tough decisions that lead to truth."
---
Sheena Iyengar, author of The Art of Choosing
"Delightful. Beautifully explores the truth that truth can look very different to different people."
---
Matt Ridley, author of Genome and The Red Queen
Marketing Plan
Social media campaign
Consumer giveaways on Goodreads
Shareable graphics
Quizzes
National media campaign, including print, radio, and online coverage
Designed galley
One-sheet
Social media campaign
Consumer giveaways on Goodreads
Shareable graphics
Quizzes
National media campaign, including print, radio, and online coverage
Designed galley
One-sheet
Available Editions
| EDITION | Other Format |
| ISBN | 9780316510820 |
| PRICE | $28.00 (USD) |
| PAGES | 352 |
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