The Business of Writing: Practical Insights for Independent, Hybrid, and Traditionally Published Authors

Have you written a book but don’t know how to go about getting it published?
Have you published a book but are hunting for more ways to improve your bottom line?

The Business of Writing: Practical Insights for Independent, Hybrid, and Traditionally Published Authors is the go-to guide for everyone wishing to start—or jump-start—their writing careers.

Whether you write fiction or nonfiction, discover the answers to such questions as:
—Do I really need to incorporate, what “flavor” of company should I set up, and how do I take the plunge?
—How do I manage my writing expenses and taxes?
—What is an ISBN, where do I get one, and how many will I need?
—What is an imprint and how do I establish one for my books?
—What decisions must I face in the prepublication phase?
—Do I need to register my book’s copyright and how do I accomplish it? What about using other copyrighted materials?
—How on earth do I condense my 100K-word book to a 300-word description, let alone a 20-word tagline?
—How do I select the best keywords for my book?
—What makes for a great cover and how can I get one?
—What do I need to know about book formatting—print as well as digital?
—How can I turn my book into an audiobook?
—How do I develop and refine my author brand?
—How can I land invitations to speak at conferences and conventions?
—I use several pseudonymns. How do I manage them all?
—What’s an ARC? A media kit? A book trailer? A blog tour?
—Do I really need to start a blog? Send out a newsletter? Dive into social media? Give away my books?
—How do I price my book? Should I pick one price or vary it? Where are the best places to advertise my sale events?
—How much is all of this going to cost me??

If you’re feeling overwhelmed by the publication and promotion process, let award-winning, critically acclaimed author Kim Iverson Headlee give you the practical wisdom you need to stay on task and perhaps even come out ahead.