Get Technology: Be in the know. Upgrade your future
20 thought-provoking lessons
by Gerald Lynch
This title was previously available on NetGalley and is now archived.
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Pub Date May 03 2018 | Archive Date May 01 2018
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Description
Using a unique, visual approach, Gerald Lynch explains the most important tech developments of the modern world – examining their impact on society and how, ultimately, we can use technology to achieve our full potential.
From the driverless transport systems hitting our roads to the nanobots and artificial intelligence pushing human capabilities to their limits, in 20 dip-in lessons this book introduces the most exciting and important technological concepts of our age, helping you to better understand the world around you today, tomorrow and in the decades to come.
At Build and Become we believe in building knowledge that helps you navigate your world. Our books help you make sense of the changing world around you by taking you from concept to real-life application through 20 accessible lessons designed to make you think. Create your library of knowledge. For further information on Build&Become, follow us on Instagram, Twitter and Facebook
Marketing Plan
Build and Become: Think Differently, Read People, Get Technology, Being Creative
May 3, 2018/ $16.99 / hardcover
9781781317174, 9781781317310, 9781781317488, 9781781317181
November: Launch B+B webpage with data capture tool launched. BLADs and presenters created.
January: B+B social media launched across Facebook, Instagram, and Twitter. Engage authors in promoting their books and the series as a whole. (Michael Atavar: 224 Twitter followers, Gerald Lynch: 2,108 Twitter followers). Development of Social media friendly quote images and GIFs. Issue Trade Release—Picked up by The Bookseller.
February: Consumer Press release developed. I’ll be using a US version to pitch the whole series. (see pitch list below). UK broadcast media approached. PR team develop feature ideas. Obtain a list of author US connections for endorsement, reviews and media
March: Approach Publishers Weekly, Shelf Awareness, Publishers Lunch with US trade Series announcement. Pitch the series to whole list of contacts. Below are the top media that will be pursued A great deal of additional media and bloggers will be pitched in the US and Canada as well.
Pitch series to trade media: Publisher’s Weekly, Kirkus, Booklist, Library Journal, BookRiot, Shelf Awareness
Top 10 media pitch: The New York Times, NPR, The Wall Street Journal, Los Angeles Times, Washington Post, O, The Oprah Magazine, HuffPost, Buzzfeed, Slate, USA Today
Pitch books separately (with “also in this series” at the bottom)
Top 10 media for Read People: Harvard Business Review, The Boston Globe, Chicago Tribune, Fast Company, Boing Boing, Refinery29, The Atlantic, GQ, Forbes, TIME
Top 10 media for Think Differently: Werd.com, Aspiring Gentleman, HiConsumption, Cool Material, The Big Questions, HerCampus, DailyOm, CoEd, Make Life Epic, Mind Globe
Top 10 media for Get Technology: Popular Mechanics, Mashable, Mediabistro, Wired, New York Post, The Globe and Mail, Discover, Mental Floss, Primer Magazine, Men’s Journal
Top 10 media for Being Creative: Woman’s Day, The Creativity Post, People, LifeHacker, Will Write for Food, Brit + Co, CreativeLive Blog, Whispered Inspirations, HelloGiggles, Common Ground
Top Podcasts I’ll be pursuing for interviews/book coverage: BookRiot podcast (or All the Books podcast), Fresh Air from NPR, Smart People Podcast, The Tim Ferriss Show, The School of Greatness, The Art of Charm, How to do Everything, The Constant Creative, Late Night Conversation (from Late Night Library), The Accidental Creative
UK will shoot videos with the authors for social media use. Short videos about some of the lessons in each book will also be made. Follow up with media for coverage, Goodreads giveaway runs, Titles go up on NetGalley, Gain Amazon reviews and general reader reviews
April: Pitch feature ideas from each of the authors, Media coverage begins to publish, Series launched at London Book Fair (10-12 April), Mail review copies to author family and friends in the US to encourage Amazon reviews, Pitch Gift Lists for graduations
May: Publication date, Media coverage continues to publish, Author interviews or book coverage in podcasts, Contact authors of the 2 Fall titles for US contacts for reviews or endorsements
June-July: Continue to pursue media coverage and push the series. Pitch Back to School lists, include the 2 Fall titles (Good Money, Enjoy Time).
August: Pitch the new titles to media: Good Money, Enjoy Time
Available Editions
| EDITION | Other Format |
| ISBN | 9781781317488 |
| PRICE | $16.99 (USD) |
Featured Reviews
Educator 317339
These are thought-provoking issues for students to consider, and are interesting because it concerns their future. Older students will need less explanation than younger students.
penny s, Reviewer
Get Technology, explores twenty technologies from the basics to applications to everyday life. The topics cover a wide spectrum from Virtual Reality to Artificial Intelligence. This series is written to provide a framework for learning and includes additional materials. I appreciated the tone, I am familiar with the concepts included in this slim volume, and it isn't pedantic or simplistic in its explanations. The supporting materials surprised me as they are not limited to non-fiction, but include novels, film, and activities all chosen to better understand the concepts.
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