Being Creative: Be inspired. Unlock your originality
20 thought-provoking lessons
by Michael Atavar
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Pub Date May 03 2018 | Archive Date May 08 2018
Quarto Publishing Group - Aurum Press | White Lion Publishing
Talking about this book? Use #BeingCreative:beInspired.unlockYourOriginality #NetGalley. More hashtag tips!
Description
Starting with innovative approaches to starting, and travelling through the ways in which to grow ideas and strategies, Michael Atavar brings his wealth of experience working as a Creative Director to everyday tasks. His distinct voices takes you through the concepts, practices and theories behind innovative thought processes, always, giving you the steps that make sure you not only begin, but continue to unlock your creativity.
Marketing Plan
Build and Become: Think Differently, Read People, Get Technology, Being Creative
May 3, 2018/ $16.99 / hardcover
9781781317174, 9781781317310, 9781781317488, 9781781317181
November: Launch B+B webpage with data capture tool launched. BLADs and presenters created.
January: B+B social media launched across Facebook, Instagram, and Twitter. Engage authors in promoting their books and the series as a whole. (Michael Atavar: 224 Twitter followers, Gerald Lynch: 2,108 Twitter followers). Development of Social media friendly quote images and GIFs. Issue Trade Release—Picked up by The Bookseller.
February: Consumer Press release developed. I’ll be using a US version to pitch the whole series. (see pitch list below). UK broadcast media approached. PR team develop feature ideas. Obtain a list of author US connections for endorsement, reviews and media
March: Approach Publishers Weekly, Shelf Awareness, Publishers Lunch with US trade Series announcement. Pitch the series to whole list of contacts. Below are the top media that will be pursued A great deal of additional media and bloggers will be pitched in the US and Canada as well.
Pitch series to trade media: Publisher’s Weekly, Kirkus, Booklist, Library Journal, BookRiot, Shelf Awareness
Top 10 media pitch: The New York Times, NPR, The Wall Street Journal, Los Angeles Times, Washington Post, O, The Oprah Magazine, HuffPost, Buzzfeed, Slate, USA Today
Pitch books separately (with “also in this series” at the bottom)
Top 10 media for Read People: Harvard Business Review, The Boston Globe, Chicago Tribune, Fast Company, Boing Boing, Refinery29, The Atlantic, GQ, Forbes, TIME
Top 10 media for Think Differently: Werd.com, Aspiring Gentleman, HiConsumption, Cool Material, The Big Questions, HerCampus, DailyOm, CoEd, Make Life Epic, Mind Globe
Top 10 media for Get Technology: Popular Mechanics, Mashable, Mediabistro, Wired, New York Post, The Globe and Mail, Discover, Mental Floss, Primer Magazine, Men’s Journal
Top 10 media for Being Creative: Woman’s Day, The Creativity Post, People, LifeHacker, Will Write for Food, Brit + Co, CreativeLive Blog, Whispered Inspirations, HelloGiggles, Common Ground
Top Podcasts I’ll be pursuing for interviews/book coverage: BookRiot podcast (or All the Books podcast), Fresh Air from NPR, Smart People Podcast, The Tim Ferriss Show, The School of Greatness, The Art of Charm, How to do Everything, The Constant Creative, Late Night Conversation (from Late Night Library), The Accidental Creative
UK will shoot videos with the authors for social media use. Short videos about some of the lessons in each book will also be made. Follow up with media for coverage, Goodreads giveaway runs, Titles go up on NetGalley, Gain Amazon reviews and general reader reviews
April: Pitch feature ideas from each of the authors, Media coverage begins to publish, Series launched at London Book Fair (10-12 April), Mail review copies to author family and friends in the US to encourage Amazon reviews, Pitch Gift Lists for graduations
May: Publication date, Media coverage continues to publish, Author interviews or book coverage in podcasts, Contact authors of the 2 Fall titles for US contacts for reviews or endorsements
June-July: Continue to pursue media coverage and push the series. Pitch Back to School lists, include the 2 Fall titles (Good Money, Enjoy Time).
August: Pitch the new titles to media: Good Money, Enjoy Time
Available Editions
EDITION | Other Format |
ISBN | 9781781317181 |
PRICE | $16.99 (USD) |
PAGES | 160 |
Featured Reviews
I love reading non-fiction books that I can learn from and add value to my life in some way. This book definitely falls into that category. I really enjoyed it and liked it for its purpose.
I found it very well structured and it's clear there's research behind it. I wish I could give you some examples, but it would make this review very long.
The book opens with a fact I believe a lot: "Creativity is nothing other than you". You don't need to be an artist, writer, musician to be creative in life in every moment of it. So, I would suggest this book to everyone.
It's very easy to follow because it's divided into 5 areas to explore: Beginning, process, persistence, methodology and ending. Within these parts, there are 20 lessons, and each lesson introduces the reader to a concept. With this concept, there are examples and exercises to allow you to apply what you learned to your life.
Its structure goes from broad to detail making bringing an idea to an actionable experiment.
The books supports to take small steps every day without making the change overwhelming for you. It's mind opening, thought provoking and a good learning.
All in all, I really liked it. I'm glad I picked it up. I would buy or suggest it to my friends. Highly recommended.
Thanks to NetGalley and publisher Quarto Publishing Group - Aurum Press for granting an ARC of this book for an honest review.
A charming workbook on creativity with space for writing, great suggestions, and plenty of resources. North American readers might be put off by the UK paper sizes. Don't be.
I received an Advanced Reading Copy (ARC) from Quarto Publishing Group, Aurum Press and NetGalley in exchange for my honest review. Thanks!
I feel really lucky to have happened upon this book. The minute it is released, I plan to purchase a physical copy to keep on my resources shelf, because I think this book provides tools and concepts that can help me access my own creativity well into the future. I apologize for the length of this review, but I thought it was important to explain how this book differs from "how to be creative" books I have read in the past.
This book divides the creative process into five sections: Beginning, Process, Persistence, Methodology and Ending, and offers lessons, examples and exercises for each of these sections. Each of the lessons builds and expands on the concepts from past sections, and at the end of each section, the author provides additional resources for learning more about the concepts introduced and for seeing how other artists have addressed this particular concept.
The lessons and exercises help the reader understand that section's concept; but in addition, Atavar demonstrates how each of the exercises are tools that can foster creative thinking/problem-solving for future design challenges. I found the activities really simple, and presented in a way that they could be easily implemented into my everyday life without adding stress.
But most importantly, this book addresses the "elephant in the room" for all creative people I know—self-doubt about our talent and skills. I love this quote by Ira Glass
All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have... (read the entire quote here: http://www.exegetic.biz/blog/2016/02/...).
None of my previous forays into the "how to be creative" genre have successfully addressed this self-doubt. Some of them, like Adam J. Kurtz's Pick Me Up, offer activities that are designed to help you think differently about everyday things, while others provide advice or steps to help build skills in a specific creative area.
But, personally, I struggle with the build-your-skills books because even the simplest examples are usually so much better than what I can achieve, that I give up in despair. And although I enjoy the exercises in Pick Me Up, they don't really help me when I am in the middle of a creative "emergency" and am stuck.
Addressing self-doubt is where Being Creative really shines. Atavar asserts that all creatives face self-doubt throughout their career on every single project, and a thematic thread throughout the book is how acknowledging the critical self, and working to hear what it is actually communicating about a particular project, can be used to make the project better. Not only is this the concept that I found most valuable in the book, but is the reason that I believe his approach will be successful for me where others have not.
I do have a few quibbles with the book. The book has illustrations—most are symbolic representations of a concept. Not all are symbolic however—for example, there is a pictorial representation of how to implement one of his suggestions (dividing a notebook into smaller pages). I would have appreciated more of these demonstrative illustrations, maybe more images of his own notebook pages, etc.
Also, I felt as if many of his “case studies” felt unfinished. He talks about a situation where he faced a particular challenge, and how he used the tool he is presenting to solve that challenge—but I always wished I could see more about the final product that arose from that process.
However, these minor issues do not impact what I believe is going to become a very valuable tool in both my personal and professional creative life.
Being Creative isn’t your typical artistic guide book. The intent of this book isn’t to help you draw or paint better, but rather to get you into the artistic mindset, regardless of your chosen art form. In that it is very unique, and is the reason why I really wanted to give it a try.
This book is set up in five different parts, first is the Beginning, which covers all of the issues with getting started on a creative journey, from the anxiety of starting to failure and success. Next is the Word Process, helping and explaining the concept of the internal camera, how to subvert habits, and so on. Third is Keeping Going; the hardest part about any project is to not drop it, and this chapter covers that; persistence, recording every day, etc. The fourth chapter is on Being Resourceful, which covers more advanced points on artist challenges and mindsets (most of which I had never actually heard of, before this book). And finally the last chapter is Challengers & Difficulty; how to finish a project, the diy parts, saying goodbye, etc.
This was an interesting and informative read, on the whole. I do think it was a bit dry and points, and would have appreciated a few more examples and explanations in a few points (particularly towards the end with the more advanced concepts). But on the whole I enjoyed it and am glad I took the time to read it. I haven’t tried applying any of these tips and tricks yet, but I certainly am looking forward to doing so. With any luck they’ll help me get out of my winter slump (which may be the real reason this one caught my attention, if I’m being honest). I hope it ends up helping somebody else as well!
I liked this book!
I am not 100% sure if these exercises will help you if you're stuck in your artistic creations, or if you need influence but it's definitely worth a try. It offers exercises about ways to think and explore your abilities and creative thinking.
I would recommend this book for newbie/amateur artists. However one criticism is that I tried a few of these exercises and without anyone to give some feedback some of them felt unfinished to me. Still good fun.
A creativity workbook designed to help artists and writers. What makes this book stands out is that it not only gives the reader activities to help spark creatitivity, but it also addresses the creative mindset by reframing the idea of what it means to be creative. The book is organized into sections: beginning, using process, keeping going, being resourceful, and challenges & difficulity. Although there is an order, I did not feel locked into doing every exercise in the order given to me. It feels like a book you can either use as guide during your entire project or just to refer to at any point in your own processes when you need a little guidance. Full of useful tips with a wide range of applications. Highly recommended.
Everyone is creative, but they just don't know it. Michael Atavar provides a toolkit to help you unleash your creativity, focusing on five areas, including persistence and ending, with a specific example for each. He also provides exercises and suggestions for each area.
Even if you just use one suggestion from the book, it will expose you to a whole new way of noticing the world around you and this is sure to help your creativity!
I received this free ebook from Net Galley in return for an honest review.
May 3, 2018/ $16.99 / hardcover
Every now and then there comes along a book that can entertain, educate & inspire you; make you take action.
This is on such book! This book is a brilliant example of what he tries to teach us about creativity!
It’s just brilliant!!
Thanks NetGally for giving me access to an early copy of the book!
I like this book, although the information is not new or profound in any way, it does offer some insight into helping with the creative process overall, and offers some helpful exercises. For an already practicing creative, it might not be the newest advice under the sun, but this would be good for a beginner who is looking to start with a new routine.
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