Bonjour Girl

by Isabelle Laflèche

This title was previously available on NetGalley and is now archived.

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Pub Date Sep 18 2018 | Archive Date Jul 31 2018

Dundurn | Dundurn Press

New Adult | Teens & YA

Talking about this book? Use #BonjourGirl #NetGalley. More hashtag tips!

Description

Dating, fashion, and drama: Clementine never has a dull day at the Parsons School of Design.

When Clementine Liu arrives in New York City to study at the Parsons School of Design, she knows that she’s found her place. It isn’t long before she meets her fashionista soulmate, the loud and charismatic Jake, and Jonathan, a dreamy fashion photographer who turns her world upside down.

Between schoolwork and glitzy fashion shows, Clementine launches a blog, Bonjour Girl, and her wit, originality, and flair quickly catapult the site to cult status. Unfortunately, this comes with a price: Clementine is faced with online abuse and public humiliation. In the midst of all the drama, she finds out that a classmate is not what she seems, and Clementine has to find a way to save both her reputation and Jake’s fashion collection.

Advance Praise

"Readers will stroll through yards of fabrics as Clementine struggles with a vicious Twitter user, gasp as she meets a handsome photographer, and simply giggle as her new bestie, Jake, keeps everything on keel with his wit and fashion sense ... Fans of Melissa Kantor’s If I Have a Wicked Stepmother, Where’s My Prince? will appreciate the sassy voice and go-getter attitude of the main character."

- July 2018 issue of School Library Journal

"Readers will stroll through yards of fabrics as Clementine struggles with a vicious Twitter user, gasp as she meets a handsome photographer, and simply giggle as her new bestie, Jake, keeps...

Marketing Plan

ADVERTISING
Consumer, trade, and library wholesaler advertising campaign

MARKETING MATERIALS
Bookmarks

EVENTS
Festival pitches
Event promotion: posters, evites
Trade shows, school and library conferences
Launch events, Toronto and Montreal

DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Goodreads Giveaway
Social media contest
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Netgalley spotlight promotion
Consumer, library, bookseller, and author newsletters

SPECIAL OUTREACH
Key Influencer mailing
Niche marketing to associations and interest groups
Bookseller mailing, enhanced packaging

PUBLICITY
Targeted media and blogger review mailings
Blog tour, International
Advance Reading Copies available, enhanced quantity

MERCHANDISING
EPUB series price promotion and bundle
Shelf Talkers

Book hashtag: #BonjourGirl
Author Website: isabellelafleche.net
Author Twitter: @isalafleche
Author Facebook: Isabelle Laflèche
Author Instagram: isabelle.lafleche