What Kind of Parent Am I?
Self-Surveys That Reveal the Impact of Toxic Stress and More
by Nicole Letourneau
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Pub Date Jul 17 2018 | Archive Date May 31 2018
Dundurn | Dundurn Press
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Description
Research has shown that adaptive, supportive parents are the best at insulating their children from all but the biggest catastrophes. Exposure to “toxic stress” in childhood can cause depression, alcoholism, obesity, violent behaviour, heart disease, and even cancer in adulthood. Parents who are less sensitive or attentive or who regularly misinterpret their children’s needs can let too much stress trickle through, or even cause it in the first place, which can carry on to the next generation.
What Kind of Parent Am I? uses specially created surveys to identify problem areas for parents. With recommended resources and advice throughout, Dr. Letourneau informs and empowers parents to deal directly with their unique risks and challenges, helping them become the best parents they can be.
Advance Praise
"Discusses the significance of social support for promoting positive parenting strategies and stimulating healthy child development … I applaud Dr. Letourneau’s insights based on scientific evidence and innovative ideas for encouraging parents to seek support for themselves and their families. This book is timely and transformative."
-Dr. Miriam Stewart, former Scientific Director at the Canadian Institutes of Health Research
"A must-read, refreshing look at what is really essential for parents to know, with intricate viewpoints presented in a comprehensive, easy-to-read format, including informative do-it-yourself surveys. This book also does a superb job highlighting Reflective Functioning (RF) — an extremely important yet unfamiliar concept to many parents. Both moms and dads will enjoy learning what RF is and how it underpins healthy serve and return interactions, which can help children overcome even the most difficult stressors. Encouraging parents to seek help when they need it is very welcome advice too!"
-Dr. Martha Hart, U of Calgary Research Analyst, Social & Developmental Psychology
Marketing Plan
ADVERTISING
Consumer, trade, and library wholesaler advertising campaign
MARKETING MATERIALS
Chapbook
Bookmarks
EVENTS
Festival pitches
Event promotion: posters, evites
Trade shows, school and library conferences
Launch event, Calgary
DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters
SPECIAL OUTREACH
Key Influencer mailing
Niche marketing to associations and interest groups
PUBLICITY
Targeted media and blogger review mailings
Advance Reading Copies available, enhanced quantity
MERCHANDISING
EPUB series price promotion and bundle
Shelf Talkers
Book hashtag: #ScientificParenting
Author Twitter: @DrNLetourneau
Available Editions
| EDITION | Other Format |
| ISBN | 9781459739000 |
| PRICE | $17.99 (USD) |
| PAGES | 192 |
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