
The Ten Worlds
The New Psychology of Happiness
by Alex Lickerman; Ash ElDifrawi
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Pub Date Oct 02 2018 | Archive Date Mar 27 2019
HCI Books | HCI
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Description
What exactly is happiness that we spend our lives pursuing it more fiercely than anything else? The answer, Drs. Lickerman and ElDifrawi argue, is that happiness isn't just a good feeling but a special good feeling—in fact, the best good feeling we're capable of having.
Enduring happiness is something we all want yet many of us fail to achieve. Look around you. How many people do you know who would say they feel a constant and powerful sense of satisfaction with their lives? How many people do you imagine wouldn't find their ability to be happy impaired by a significant loss, like the death of a parent, a spouse, or a child? How is it possible to be happy in the long-term when so many terrible things are destined to happen to us?
In this highly engaging and eminently practical book—told in the form of a Platonic dialogue recounting real-life patient experiences—Drs. Lickerman and ElDifrawi assert that the reason genuine, long-lasting happiness is so difficult to achieve and maintain is that we're profoundly confused not only about how to go about it but also about what happiness is.
In identifying nine basic erroneous views we all have about what we need to be happy—views they term the core delusions—Lickerman and ElDifrawi show us that our happiness depends not on our external possessions or even on our experiences but rather on the beliefs we have that shape our most fundamental thinking. These beliefs, they argue, create ten internal life-conditions, or worlds, through which we continuously cycle and that determine how happy we're able to be.
Drawing on the latest scientific research as well as Buddhist philosophy, Lickerman and ElDifrawi argue that once we learn to embrace a correct understanding of happiness, we can free ourselves from the suffering the core delusions cause us and enjoy the kind of happiness we all want, the kind found in the highest of the Ten Worlds, the world of Enlightenment.
The Ten Worlds:
Hell Hunger Animality Anger Tranquility Rapture Learning Realization Compassion EnlightenmentA Note From the Publisher2>
Fresh on the heels of his phenomenally-received book, The Undefeated Mind, Dr. Lickerman and coauthor Dr. ElDifrawi offer a radically new perspective on understanding and achieving happiness. Drawing on the latest scientific research, Buddhist philosophy, and contemporary case studies from their own patients, Lickerman and ElDifrawi reveal that once we learn to embrace a correct understanding of happiness, we can free ourselves from the suffering the core delusions cause us and enjoy the kind of happiness found in the highest of the Ten Worlds—the world of Enlightenment
Marketing Plan
- Dr. ElDifrawi is the Chief Marketing and Customer Experience Officer at Redbox; he'll be able to promote the book to over 40 million existing customers, and millions of new customers to Redbox every month.
- Dr. Lickerman and Dr. ElDifrawi have done numerous interviews on radio and will reach back out to their collective contact bases. Dr. Lickerman has a personal relationship with the editor-in-chief of Psychology Today and is one of their prominently featured bloggers.
- Magazine coverage for the book has been assured. Dr. Lickerman will also leverage relationships he's built with reporters at Crain's, TIME, The Chicago Tribune, Psychology Today, and First for Women, who've quoted him in the past as an expert for articles they've written, by sending them galleys and requesting reviews.Dr. ElDifrawi has been featured in The Economist, Forbes, Fast Money, WSJ, The New York Times, Sparksheet, Crunchbase, Mashable, Forefront Magazine, and Crain's, and will reach out to his contacts at those outlets and beyond.
- Dr. Lickerman's blog, 'Happiness in this World' currently has over 26,500 unique visitors per month, with several million page views logged since its inception in January 2009.
- Dr. ElDifrawi was responsible for developing the entire CPM-based business for Google and YouTube. In addition, some of the best search engine optimization and search engine marketing experts in the world continue to do consulting work for him today. He also has a full content creation, creative, and copywriting team at his disposal. He will put to use all these resources to build and drive traffic to www.thetenworlds.com (owned by the authors). This site will serve as the digital hub where there will be relevant content promoting the book, as well as links for purchasing it.
- Dr. ElDifrawi will also promote the book through social media channels, including Facebook, Instagram, Twitter, and Pinterest. This will incorporate both his personal platform and Redbox's (Redbox has more than 6,000,000 followers across all these platforms). He will also use his contacts at each of these social media companies to help promote the book.
- A NY-based PR Firm has been contracted to represent The Ten Worlds
Available Editions
EDITION | Other Format |
ISBN | 9780757320415 |
PRICE | $16.95 (USD) |
PAGES | 264 |
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