The Math Kids

Fall releases condensed marketing plan

• Overall Objective: Introduce the three fall releases Dear Earthling: Cosmic Correspondent, The Math Kids: The Prime-Time Burglars and Lackbeard to trade for sales distribution; booksellers and book print and on-line media
• Targets: Canadian library, educational and trade review outlets for reviews and mentions of new titles, consumers.

Strategy and Timeline:

• July - build announcement press release with details of new release, the story, and details. Target Quill & Quire and Publishers Weekly Canada for articles/mentions in late July/August. Key ‘hook’ to garner an article is the announcement of a writing contest, ‘The Uncommon Quest for a great Canadian novel for children or teens’.
Put all three new releases up on NetGalley with a six-month reviewer package.
Georgetown to announce in Quill & Quire and Publishers Weekly Canada.
Target key US review sites such as Publishers Weekly, Library Journal, Kirkus, School Library Journal, Booklist and major newspaper reviewers.
• August - Create press package with review books for mail-out. (PDF’s to be sent as an alternative.)
Georgetown to send to Canadian library Lonestar (?) program to see if they will accept them for reviews.
Target Canadian and US trade, school, and library journals and organizations, for mentions around publication dates.
Social media—book cover reveals with links to the website pages for each. Include an excerpt on each page and a link to pre-order on Amazon
Put pre-order links on website pages.
Make sure author’s update their author bio pages on Amazon.
Check with authors on status of their websites/social media and have them start engaging with their existing readers/followers.
• September - begin outreach to select book bloggers with a focus on Mommy and Boomer bloggers, offer Lackbeard to Library Thing for reviews.
Schedule blog tours
• October - Send print books and digital ARC’s to those bloggers and librarians interested in reviewing. Include such ‘swag’ as themed bookmarks [DE 4/pack bookmarks with recipes particularly effective].
Offer The Math Kids to Library Thing for reviews [DE was done in the summer]
Prepare reader guides for all three books
Arrange blog tours for around the launch date.
Start putting together lists of advance praise and include as much as possible in the print and ePub files
Send the print files to printer to meet November ship dates.
Start preparing and releasing fancy graphics that can be used on postcards or on CDP/author social media with quotes from the author, quotes from the books, or praise for the books. When posting on social media ensure pre-order links are included.
• October/November - Release a newsletter to 3000+ Canadian librarians and 7,000+ US librarians with details of new releases - mentioning an excerpt is available on our site and the books are available for pre-order. Is there value in offering the mini-ARCs?
Run giveaways of the ARCs, with a prompt comment on the photo (e.g. why would you like to read this book?) on social media.
• November - Run a social media campaign – illustrations for Dear Earthling and The Math Kids reveal a pre-order countdown. Having our authors do the same. Including new title information in our Common Deer Press monthly newsletter and mention the books are available for pre-order. Author guest blogs on our website explaining why they wrote their book.
Anna to take the books to the Frankfurt Book Fair October 10-14, 2018
CDP November newsletter to contain launch date events for our authors again with the pre-order button and links to excerpts.
Authors to update their social media banners to a book cover banner (CDP will provide banner)
• December - Social media coverage of author launch events and book signings, run blog tours.
Tie books to Holiday gift-giving.
• January - Authors to participate in live Q&A chats on social media and on our website (as blog posts). Create follow-up giveaways and challenges
• February – Books to feature at the OLA Superconference January 30-February 2, 2019. David Cole to attend and sign and promote the Math Kids series.
Books to feature at the Reading for the Love of It conference dates TBD
• March – Anna to take books to the London Book Fair March 12-14
• April – Anna to take the books to the Bologna Book Fair April 1- April 4, 2019
• May/June – Anna and books will go to the BEA
• October – Anna and books will go to Frankfurt.