Speed Read Supercar

The History, Technology and Design Behind the World’s Most Exciting Cars

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Pub Date Sep 18 2018 | Archive Date Oct 04 2018

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Description

From Motorbooks' beautifully designed and illustrated Speed Read series, Speed Read Supercar guides you through every aspect of these imagination-capturing, eye-widening, land-bound speed missiles.

When Lamborghini unleashed its Miura on an unsuspecting world in 1966, it set off a high-performance arms race that continues to this day. Ferrari, Maserati, Jaguar, Porsche, and Lotus all accepted the challenge. Over the following five decades, numerous others stepped up, including stalwarts like Aston Martin, BMW, and Audi, as well as small-volume specialists such as Koenigsegg, Pagani, Noble, and Spyker. The result is a veritable smorgasbord of blazingly fast and delicious-looking land missiles available to anyone with several hundred thousand dollars to spare.

Supercars are complex subjects that interest nearly everyone. Every part of a supercar represents myriad decisions informed by engineering, aesthetics, human interface, and emotion. Speed Read Supercar answers the hows and whys of these fantastic cars in sections divided by topic, offering an engaging review of history, engineering, design, key concepts, and key people.

Each section ends with a glossary of related terms, and informational sidebars provide fun facts, historical tidbits, and mini-bios of key people in the supercar world. Sleek illustrations showcase the incredible designs.

With Motorbooks’ Speed Read series, become an instant expert in a range of fast-moving subjects, from Formula 1 racing to the Tour de France. Accessible language, compartmentalized sections, fact-filled sidebars, glossaries of key terms, and event timelines deliver quick access to insider knowledge. Their brightly colored covers, modern design, pop art–inspired illustrations, and handy size make them perfect on-the-go reads.
From Motorbooks' beautifully designed and illustrated Speed Read series, Speed Read Supercar guides you through every aspect of these imagination-capturing, eye-widening, land-bound speed...

Marketing Plan

Key Selling Points:

  • Porsche 911 is one of Motorbooks strongest subjects
  • Author is one of the world’s leading Porsche authority
  • Supercars are a top subject for enthusiast print and online media and represent the high-profile, halo car for every auto manufacturer
  • Author is a well-known journalist

 
Key Campaign Activity
Publicity focus beyond automotive press
Target car enthusiasts and mainstream audiences
Excerpts
Advertisements and Partnerships to continue push of the series
 
Trade:

  • Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist

Retail:

  • Partner with Sales team to create a coordinated Sales and marketing effort

Consumer:

  • Outreach to top automotive: Dean’s Garage, Just a Car Guy, Automoblog, Car & Driver, Hemmings, Hagerty’s, Autoweek
  • FB advertisement
  • GoodReads Giveaways
  • Social Media via Quarto Knows
  • Utilize Basem’s connections in the auto industry and his social media presence: Twitter: 1.9K followers, Instagram: 3.5K followers,

 
Publicity/Media:

  • Early review copies to Auto media: Autoblog, Automotive.com, AutoWeek, Automobile, Petrolicious, Hemmings, Hagerty, Car and Driver
  • Pitch to luxury outlets: Primer Magazine, Maxim, Men’s Journal, Modern Man, Elite, Robb Report, Forbes, Travel + Leisure,  Wall Street Journal
  • Porsche-focused outlets: Flatsixes.com, Excellence Magazine, Porsche Panorama, Porsche 356 Club, Porsche Club of America
  • Pitch to mainstream media: Detroit News, The Newswheel, Men’s Journal, Maxim, Uncrate, Houston Chronicle
  • Pitch to marque specific media: The Prancing Horse, Forza, Ferrari Magazine, Cavallino, Fourtitude

Key Selling Points:

  • Porsche 911 is one of Motorbooks strongest subjects
  • Author is one of the world’s leading Porsche authority
  • Supercars are a top subject for enthusiast print and online media and...

Available Editions

EDITION Other Format
ISBN 9780760362914
PRICE $19.99 (USD)
PAGES 160

Average rating from 7 members


Featured Reviews

This book provides a sweeping but high level summary of famous and iconic cars, car-related personalities, technology, and manufacturers. While it's light on detail what's in there is very well written. Interesting details that aren't widely known are included. My only issue is there are no pictures of the subjects, just stylized graphics.

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“Speed Read Supercar: The History, Technology and Design Behind the World’s Most Exciting Cars” by Basem Wasef is a truly fascinating look at the sexiest vehicles alive, ones I will drive only in my dreams. This is the kind of book that gives my engineer husband the greatest thrills and will make a fab Christmas present for him and any man on your birthday or Christmas list! 5/5

Pub Date 11 Oct 2018   

Thanks to Quarto Publishing Group – Motorbooks and NetGalley for the review copy. Opinions are fully mine.

#SpeedReadSupercar #NetGalley

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I learned a lot reading this book. The book opens up with an introduction to supercars. Each car gets a chapter. I enjoyed the fun facts and reading about the people behind the cars. Illustrations also accompany the text. This book will make a great gift. Enjoy this armchair drive.

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