Heavy Flow
Breaking the Curse of Menstruation
by Amanda Laird
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Pub Date Mar 19 2019 | Archive Date Feb 28 2019
Dundurn | Dundurn Press
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Description
What do you know about your menstrual cycle?
Your menstrual cycle is your fifth vital sign — a barometer of health and wellness that is as telling as your pulse or blood pressure. Yet most of us see our periods as nothing more than a source of inconvenience and embarrassment.
The reasons for this are vast and complex and many are rooted in misogyny. The fact is, women the world over are taught the bare minimum about menstruation, and the messages they do receive are negative: that periods are painful and gross, that they turn us into hormonal messes, and that they shouldn't be discussed.
By examining the history of period shame and stigma and its effects on women’s health and wellness today as well as providing a crash course in menstrual self-care, Heavy Flow aims to lift the veil on menstruation, breaking the "curse" once and for all.
Advance Praise
"Amanda de-mystifies menstruation for us in a way that is eye-opening and fascinating. I felt excited reading her book knowing that many women will have access to this information and will be able to take charge of their own hormonal health, and bleed with awareness! I sure wish I had this information when I was popping the birth control pill for over a decade." - Joy McCarthy, CNP and best-selling author of Joyous Health and Joyous Detox
Marketing Plan
ADVERTISING Consumer, trade, and wholesaler advertising campaign MARKETING MATERIALS Bookmarks EVENTS Festival pitches Event promotion: posters, evites Trade shows, school and library conferences Launch event, Toronto DIGITAL MARKETING Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns Social media contest Cover and sample chapter reveal Guest Post on Dundurn Blog Digital Reader Copies available: NetGalley, Edelweiss Consumer, library, bookseller, and author newsletters SPECIAL OUTREACH Key Influencer mailing Niche marketing to associations and interest groups PUBLICITY Targeted media and blogger review mailings Blog tour
Available Editions
| EDITION | Other Format |
| ISBN | 9781459743137 |
| PRICE | $22.99 (USD) |
| PAGES | 216 |
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