Outsizing
Strategies to Grow Your Business, Profits, and Potential
by Steve Coughran
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Pub Date Jun 18 2019 | Archive Date Sep 30 2020
Greenleaf Book Group | Greenleaf Book Group Press
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Description
Do you want to grow your business? In the past, have you struggled to realize the desired outcomes of your strategy? Do you feel that you’re making all the right business moves but are still coming up short? In Outsizing, author Steve Coughran assembles decades of research, hundreds of interviews, and multi-industry consulting experience to identify the strategic factors that dictate the difference between exorbitant success and bankruptcy. This helpful guidebook walks you through crafting and implementing proven strategies to outgrow your limitations to achieve extraordinary results. Outsizing uniquely combines the principles of strategy, innovation, and finance into a comprehensive framework for generating value.
Each chapter contains timely examples and proprietary insights to illustrate how businesses can form inimitable strategies that deliver value to the customer and capture value for the organization. The information is pertinent to any organization seeking to strengthen its culture, leverage advantages, focus on the essential, provide outstanding experiences to customers, and maximize financial returns. Outsizing will empower you to design strategies out of lessons learned as well as internal and external changes to build a foundation for enduring success.
Advance Praise
“Outsizing effectively blends art and science by providing a manageable step-by-step process to help leaders design, implement, and realize their strategies. Coughran has written a strategic guidebook for the modern company complete with hands-on tools, practical frameworks, and real-world examples.”
—Sydney Finkelstein, Professor of Leadership at Dartmouth College, author of the bestselling book Superbosses, and host of the new podcast, The Sydcast
“Outsizing covers the gamut of management issues and provides practical approaches to improving your management skills and practical advice on techniques that will improve your results.”
—Mark Gottfredson, Partner, Bain & Company
“Outsizing is full of rich insights, real-world examples, and applicable takeaways. This book is a must-read for anyone interested in boosting their business acumen and implementing an effective strategy.”
—John Bezzant, Chief Investment Officer, Aimco
“Outsizing is a quick reference book for leaders seeking a holistic guide to capitalizing on their organization’s unique capabilities. It stimulates strategic thinking and provides a framework for successful execution. If you adopt the tools Coughran provides, your organization will master continuous innovation.”
—Sharon Lassar, PhD, Director, University of Denver
“As a five-time cofounder and long-time entrepreneur, I can appreciate the challenges that Coughran aptly describes, and I found immediate benefit in the systematic approach to focusing on your ideal customers, prioritizing activities, building advantages, integrating finance, and maximizing the impact of your team! Coughran succinctly outlines this approach in Outsizing—a must-read for young and seasoned entrepreneurs and business leaders alike!”
—Richard W. Sexton, Entrepreneur and Principal, LDR Investment Group
“Coughran knows that any great strategy is underpinned by effective leadership. This book shares new ways of thinking to help every employee maximize their leadership potential and strategically impact their organization.”
—John Berkley, President of Competitive Edge, Inc.
Marketing Plan
National Trade Marketing and Sales Campaign
National broadcast and print publicity campaign
Advance distribution of Digital ARC vis NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media
Online marketing campaign including targeted advertising, trade advertising, and advance giveaways
Available Editions
| EDITION | Other Format |
| ISBN | 9781626346314 |
| PRICE | $25.95 (USD) |
Featured Reviews
Darya Y, Reviewer
This book is a well-structured reading with interesting points to reflect on. If you are looking to get inspiration and structure your strategy based on core elements of company, customers, competitors, etc., looking to get some research insights and re-shape your vision, this book is for you. I liked the research outcomes shared in combination with practical examples.from major companies well-known on a global arena.
Amit V, Reviewer
This books provides in depth analysis of how businesses and economy; are changing with time and how few companies have traits that keeps them floating , when data shows that 67% of business go bankrupt in 10 years.
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Book divides whole basic characteristics of a lasting business in 6 parts and details each one so that reader may gain insights into what is actually happening in complex environment that we live in.
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There is a lots of useful information. If you have a bit of basic knowledge about business this book can act as a knowledge booster .
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There are practical contemporary examples snd success/ failure stories from business world. In nutshell everyone should do what Amazon is doing. Thst can be oversimplified takeaway message.
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But there us a big bag of knowledge in those pages.
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What I didn't appreciate was;
1. Diagrams are not easy to read on kindle
2. At few junctures writing becomes a little too complex and technical.
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.But it is a book to learn basics of how small startups can convert into big giants. I liked the fact that present economics is of experience creation and customer centric approach is must.
You may read any number of investment and business books but books like it provide the basics of every business principle.
Thanks netgalley and publisher for review copy.
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