On Trend

The Business of Forecasting the Future

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Pub Date Oct 09 2019 | Archive Date Dec 13 2019
Business, Leadership, Finance | Nonfiction (Adult)

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Description

Trends have become a commodity—an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we live, work, play, shop, and learn. Devon Powers' provocative insights open up how the business of the future kindles exciting opportunity even as its practices raise questions about an economy increasingly built on nonstop disruption and innovation. Merging industry history with vivid portraits of today's trend visionaries, Powers reveals how trends took over, what it means for cultural change, and the price all of us pay to see—and live—the future.

Trends have become a commodity—an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict...

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Advance Praise

"If you think hot trends just whirl up like dust storms, think again: This fascinating book pulls the curtain back on an entire industry devoted to shaping our perceptions of what matters--and with it, the future itself."--Fred Turner, author of The Democratic Surround: Multimedia and American Liberalism from World War II to the Psychedelic Sixties

"If you think hot trends just whirl up like dust storms, think again: This fascinating book pulls the curtain back on an entire industry devoted to shaping our perceptions of what matters--and with...

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Available Editions

EDITION Other Format
ISBN 9780252084690
PRICE $19.95 (USD)
PAGES 232

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Additional Information

Average rating from 11 members

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Featured Reviews

Educational book on trends that you may read to explore history, present and future of trends. I liked the stories incorporated n the book. It leads you from the roots of trends and historical background of the concept.

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** Thanks to Netgalley and the publisher for providing me with the digital copy of this book in exchange for my honest review **
Interesante, de fácil lectura. Para los conceptos, brinda el trasfondo histórico, lo que facilita su comprensión. Con un mundo siempre avanzando, es importante comprender y estar al tanto de las tendencias, lo cual le da un valor educacional importante a este material. Esta bueno como el autor va incorporando historias en el libro, también son parte de lo que facilita la comprensión.

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Fascinating look at the concept of. trends past and future.Well written entertaining informative.Really enjoyed and educated.#netgalley#uofillinoispress.

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A very fascinating, informative read about trend forecasting and the effects it has on business and consumers.

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