A Dog's Perfect Christmas

by W. Bruce Cameron

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Pub Date Oct 20 2020 | Archive Date Oct 20 2020

Macmillan-Tor/Forge | Forge Books

General Fiction (Adult)

Description

The perfect, feel-good holiday gift from W. Bruce Cameron, the #1 New York Times and USA Today bestselling author of the A Dog’s Purpose series

The problems fracturing the Goss family as Christmas approaches are hardly unique, though perhaps they are handling them a little differently than most people might. But then a true emergency arises, one with the potential to not only ruin Christmas, but everything holding the family together.

Is the arrival of a lost puppy yet another in the string of calamities facing them, or could the little canine be just what they all need?

A Dog’s Perfect Christmas is a beautiful, poignant, delightful tale of what can happen when family members open their hearts to new possibilities. You’ll find love and tears and laughter—the ideal holiday read.

The perfect, feel-good holiday gift from W. Bruce Cameron, the #1 New York Times and USA Today bestselling author of the A Dog’s Purpose series

The problems fracturing the Goss family as Christmas...

Marketing Plan

Plans:

-National media campaign

-National author tour

-National print and online advertising including Los Angeles Times, Goodreads, and Hallmark Channel

-Major prepublication trade and consumer buzz campaign including advertising and

extensive ARC mailings and giveaways

-Major digital marketing campaign including a digital preview, cross-promotion with author’s extensive social media fan base, BookTuber and Bookstagram outreach, sweepstakes, and email campaign

-ABA signed book pre-order campaign

-Small business Saturday promotional item giveaways

-“Family Holiday” travel sweepstakes

-Author videos

-Reading Group Guide

-Regional Holiday Catalog advertising

-Extensive library outreach and promotion

Plans:

-National media campaign

-National author tour

-National print and online advertising including Los Angeles Times, Goodreads, and Hallmark Channel

-Major prepublication trade and consumer buzz...