Elevated Economics

“The old way of doing business is already dead—it just doesn't know it yet. Elevated Economics delivers an essential wake-up call to business leaders to embrace the future, illuminating what has changed and how they must adapt. I highly recommend this book to anyone looking to win in this new economy.” 

—Drew Fraser, CEO, Method Products

“Elevated Economics ties together three powerful discontinuities facing all companies: customers behaving differently, investors acting differently, and competitors responding differently. Steel frames a powerful argument for change with a pragmatic approach on ‘how to.’”  

—George Riedel, senior lecturer, Harvard Business School

“Elevated Economics is a must-read for every business leader. Consumers are increasingly making purchasing decisions based on a new paradigm. Richard Steel identifies this new reality and offers solutions all in one fell swoop. Leaders will be using this book to rethink their marketing and product strategy for years to come.”

—Rob Howard, vice president, Target

"Elevated Economics persuasively makes the case, aligned with what we see in the millions of reviews of companies on Glassdoor, that companies with a strong sense of mission and purpose outperform their peers. Doing the right thing and shareholder returns are not in conflict. Companies that do good attract the best talent and connect more deeply with their customers, which is ultimately good for business.”

—Christian Sutherland-Wong, CEO, Glassdoor

“We are at a turning point in the history of capitalism. Companies are becoming accountable not only for their economic performance but for their contribution to shared value. Richard Steel offers a blueprint for how to leverage and contribute to today’s changes by focusing on purpose, inclusion, and social and environmental progress. Business leaders—from aspiring entrepreneurs to managers of the largest enterprises—will benefit from his timely insight.”

—Scott Stern, professor, MIT 

“The world is different now and businesses have to adjust. Elevated Economics helps guide decision-makers to make smart choices, and when done correctly, both the consumer and company win.”

—Blake Mycoskie, founder, TOMS Shoes

“Through compelling, real-world examples, Elevated Economics makes a strong case that purpose and stakeholder focus are core elements of successful businesses. Driven by consumers and investors, this trend is only accelerating, and corporate leadership who ignore it do so at their peril.“

—Vikram Gandhi, senior lecturer, Harvard Business School

"Richard Steel has written a playbook for navigating the new business paradigm that we all find ourselves immersed in. Our customers and candidates expect and deserve more. Elevated Economics lays out intentional and actionable steps backed by data to help us all best adapt to this fast-changing landscape." 

—Aaron Kraljev, former vice president, Wells Fargo 

“As an impact investor, I appreciate Steel's recognition of how essential new attitudes towards investing will be to building a new economy that serves us all. His breadth of experience and concrete examples make Elevated Economics an important and actionable guide.”

—Morgan Simon, founding partner, Candide Group

“Richard Steel reminds us that there is more to life and business than maximizing shareholder value. When Harvard Business School was created, Dean Edwin Gay said, ‘The purpose of business is to make a decent profit decently.’ That’s what sensible investors will demand of the management teams they back.” 

—William Sahlman, professor, Harvard Business School

National trade marketing and sales campaign

Custom targeted outreach to digital influencers Targeted podcast media campaign and interviews

Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media

Online marketing campaign including targeted advertising

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