Understanding Digital Marketing
A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
by Damian Ryan
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Pub Date Nov 03 2020 | Archive Date Nov 25 2020
Kogan Page Ltd | Kogan Page
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Description
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.
This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
Available Editions
| EDITION | Other Format |
| ISBN | 9781789666014 |
| PRICE | $29.95 (USD) |
| PAGES | 416 |
Featured Reviews
Caroline C, Reviewer
This book was so interesting and was super helpful, especially because I am personally trying to grow my following and I learned a lot of tips and tricks.
Robert H, Educator
Digital Marketing strategic planning is always evolving, and this latest edition will give digital strategists excellent tools to aid in their plans. If you are a digital strategist or hope to take up this as a profession, this book will aid across the board.
Reviewer 658509
Awesome and informative book! I'm still half way through but it has been pretty helpful so far. I'm a content creator and a blogger and I love reading about digital marketing. This book is mostly texts a few charts. I received a free digital copy of this book from NetGalley in exchange for my honest review
Michelle O, Librarian
Understanding Digital Marketing has been around for five editions. Five!!! Damian Ryan has brought together a group of experts that will teach you everything you NEED to know about marketing in today's world. Because of CoVid 19 the business model and the way people interact with media has changed a lot. Gone are the old ways of reaching people. There are so many choices today. How can you reach the people who would love what you have? This book will be your marketing bible.
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