The Small Guide to Depression
by Gary Small; Gigi Vorgan
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Pub Date Aug 03 2021 | Archive Date Oct 21 2021
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Description
From New York Times bestselling author Dr. Gary Small – an expert on neuroscience, memory, Alzheimer’s Disease, dementia, anxiety and human behavior – The Small Guide to Depression provides a comprehensive overview of depression, negative personality traits and anxiety – along with the latest treatment solutions from conventional and alternative therapies to new scientific discoveries and interventions.
Over 300 million people worldwide live with depression; in 2014, around 15.7 million adults age 18 or older in the U.S. had experienced at least one major depressive episode in the last year. This accessible guide starts with providing readers with an overview of depression: what it is, who gets it, how to recognize it, major causes (genetics, environment, etc.). Dr. Small discusses the various types of depression, general therapeutic approaches used for all depression disorders, and how to know when it’s time to seek professional help.
Each of the chapters covers a specific type of depressoin and open with a case study example. Dr Small will describe causes, symptoms, conventional treatments (e.g., medications, psychotherapy), alternative therapies (e.g., exercise, meditation, yoga, homeopathy), and novel therapies (e.g., transmagnetic stimulation [TMS]), as well as new scientific discoveries and interventions coming down the pike (e.g., focused ultrasound).
In addition to case studies and patient interviews, all chapters include side-bars with factoids, lists, and other helpful information.
A Note From the Publisher
CATEGORY: Psychology/Self-Help
AUDIENCE: Anyone suffering from Depression, Anxiety, Stress &/or Mental Illness; Over 300 million people worldwide live with depression & # is expected to grow dramatically with the new reality of Covid-19. AND HealthCare Providers.
WHY-TO-BUY: From New York Times bestselling author Dr. Gary Small – an expert on neuroscience, memory, Alzheimer’s Disease, dementia, anxiety and human behavior – The Small Guide to Depression provides a comprehensive overview of depression, negative personality traits and anxiety – along with the latest treatment solutions from conventional and alternative therapies to new scientific discoveries and interventions.
Dr Small was named one of the world’s leading innovators in science and technology by Scientific American, he has appeared frequently on TV & Radio, including: Today, Good Morning America, PBS, and CNN, is featured frequently in print media, including: New York Times, Wall Street Journal, the Los Angeles Times, the Washington Post, Time, & the International Herald Tribune and he lectures throughout the world.
Author enjoys a Bestselling Sales Track.
Dr Small is the writer/editor of the popular NewsMax Media Health Newsletter: Dr. Gary Small’s Mind Health Report
Publishing in time for January New Year/New You promotion period.
TIMELY: COVID-19 has increased the anxiety, stress & depression around the world.
$100K NEWSMAX MARKETING CAMPAIGN
FUN FACT: Dr Small has authored more than 160 scientific articles, books, and book chapters and has been listed in Best Doctors in America since the volume’s inception in 1993.
Marketing Plan
HUMANIX BOOKS NATIONAL MARKETING PLAN
NATIONAL TV, RADIO, PRINT & ONLINE PUBLICITY CAMPAIGN > Publicity Mailings to Mainstream, Mind/Body Health & Conservative Media w/ high expectations of TV, Radio, Print & Online author appearances & features.
NEWSMAX TV > Dr. Gary Small will be a guest on ALL Newsmax TV shows starting 06/15/2021 & continuing for the Summer 2021
Chris Salcedo Show
National Report
John Bachman Now
American Agenda
Stinchfield
Greg Kelly Reports
Spicer & Co
Saturday Report
The Howie Carr Show
Michele Malkin Sovereign Nation
Diamond and Silk Crystal Clear
Conversations with Nancy Brinker
Health NewsMax Media Newsletter Features:
Dr. Gary Small's Mind Health Report
Health Radar
Dr. Chauncey Crandall’s Heart Health Report
Dr. David Brownstein’s Natural Way to Health
Dr. Blaylock’s Wellness Report
NATIONAL TV, RADIO, PRINT & ONLINE ADVERTISING CAMPAIGN > starting week of 06/15/2021
Social Media – Google paid search & display campaigns; Facebook paid campaigns
NEWSMAX ADS: TV/Print/Online/Social
Newsmax TV Bookumentary 30-min 3 weeks before 06/15/2021 launch 72mm homes
Newsmax TV John Bachman .30 sec ad 3 weeks before 06/15/2021 launch 72mm homes
Newsmax Mag 1-page Ad May - July 120k circ monthly
Newsmax Mag 2-page Ad May - July 120k circ monthly
Newsmax Mag 2-page Q&A Feature May - July 120k circ monthly
Magazine (renewal) May - July 30k circ monthly
Health Newsletter Insert (trial offer) May - July 40k circ monthly
Polybag Self Mailer May - July 120k circ monthly
Self-Mailer Bind In May - July 120k circ monthly
NewsMax Social Media
Emails – 5mm names
Facebook Posts – 1.4mm circ
Twitter Posts – 120k circ
YouTube – 130k circ (3 Bookumentary segments)
NewsMax Website
Breaking links, 25mm pageviews monthly
In Article Links, 52mm pageviews monthly
Banner Ads, 25mm pageviews monthly
Feed Network, 1.3B impressions monthly
EVERY MONTH, MORE THAN 33 MILLION AMERICANS WATCH, READ & LISTEN TO NEWSMAX!
NEWSMAX TV is carried in more than 72 million U.S. cable homes & is available through more than 150 million devices, smart TV’s & smart phones.
NEWSMAX.COM has approximately 10 million unique visitors.
NEWSMAX MAGAZINE & NEWSLETTERS in Health & Finance have a monthly readership of over 750,000 subscribers in both print & digital formats.
NEWSMAX EMAILS number 9+ million for opt-in subscriptions to breaking news alerts, health, money and more than 7+ segmented lists based on demographics, interests and lifestyle.
Available Editions
| EDITION | Other Format |
| ISBN | 9781630061593 |
| PRICE | $24.99 (USD) |
| PAGES | 232 |
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