The Culture Secret
How to Empower People and Companies No Matter What You Sell
by David Vik
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Pub Date Feb 05 2013 | Archive Date Feb 05 2013
Description
Why is a great company culture so rare? How can you make sure your organization has one? The good news is that creating an inspiring and sustainable culture is not as hard as you might think. Dr. David “Doc” Vik reveals the keys to success in The Culture Secret.
A remarkable culture begins with visionary leaders who help their teams take a holistic approach to creating engagement inside their companies and sharing it with customers. Discover how to take culture beyond casual Friday and into more meaningful conversations like:
• Driving Vision
• Defining Purpose
• Clear business model
• Unique/WOW factors
• Meaningful Values
• Inspired Leadership
• Great customers and customer service
• Brand enhancement
• Experience and the emotional connection
If you don’t think you have to focus on attracting—and retaining—the best employees in today’s hypercompetitive war for talent, you are living in the past. The employees and customers of today have a choice and a voice. The secret to culture is simple: take care of your people, never stop innovating, and leave customers wowed. Build a better culture to secure the future for any organization.
A remarkable culture begins with visionary leaders who help their teams take a holistic approach to creating engagement inside their companies and sharing it with customers. Discover how to take culture beyond casual Friday and into more meaningful conversations like:
• Driving Vision
• Defining Purpose
• Clear business model
• Unique/WOW factors
• Meaningful Values
• Inspired Leadership
• Great customers and customer service
• Brand enhancement
• Experience and the emotional connection
If you don’t think you have to focus on attracting—and retaining—the best employees in today’s hypercompetitive war for talent, you are living in the past. The employees and customers of today have a choice and a voice. The secret to culture is simple: take care of your people, never stop innovating, and leave customers wowed. Build a better culture to secure the future for any organization.
Marketing Plan
· National broadcast and print media campaign
· Targeted trade advertising campaign
· National trade marketing and sales campaign
· Online marketing campaign including an eBook promotion
· Author speaking engagements
· Dedicated Book Website in development at www.theculturesecret.com
· Doc's other websites www.thecultureking.com, www.drvik.com
· Targeted trade advertising campaign
· National trade marketing and sales campaign
· Online marketing campaign including an eBook promotion
· Author speaking engagements
· Dedicated Book Website in development at www.theculturesecret.com
· Doc's other websites www.thecultureking.com, www.drvik.com
Available Editions
| EDITION | Hardcover |
| ISBN | 9781608324026 |
| PRICE | $24.95 (USD) |
