Ideas, Influence, and Income

"Ideas, influence and income" is a guide on how to market the book ideas we might have. As an author, I found the book covered very important topics that need to be taken into account, particularly if the authors plan on doing most of the planning and work themselves.

Having studied the market a lot, I noticed that all of the things I was already aware of were mention. So despite not being the parts of the book that taught me the most, I think they are very important for people who are starting to plan how to market their project. Some other aspects mentioned I hadn't thought of before.
Even though this book focuses more on non-fiction projects, I think many of the tips can be applied to fiction writing and publishing as well.

The narrator was brilliant and made the book very easy to listen to and to understand,

Designed to support thought leaders who want to write and promote a book, Tanya Hall takes the would-be writer from the basics they need to know before they even start typing all the way through the writing and publication process, making sure to spend a fair amount of time throughout talking about how those choices will affect promotion and the ability of the book to build their brand.

The first few chapters help the writer to build a strong foundation, discussing issues of fear and feedback, deciding what to write, and making some important decisions regarding the content of the book as well as your goals for publication.

The next few chapters look at the writing process in -depth, helping the reader to identify who they’re writing for, what they know and what they don’t, what to share with them, how to structure that content, and how to speak to their needs and interests.

Hall goes deep into how to actually get the writing done and speaks with the voice of experiencing, guessing what would-be writers may rebel against and sharing the facts - and real life case studies - that supports her advice. When it comes to rights, contracts, and sales, she makes sure that the proud author gets what they deserve and knows how to handle the nitty gritty of the worldwide publication process.

Because thought leaders deal with different struggles than the average writer - such as hiring editors and ghost writers, how and when to use past content, and how to use the book to pivot in the marketplace, plus contractual details and possibilities across formats - there is a lot of advice that goes beyond the usual “how to get published” book.

As a writer, I’ve read my fair share of books designed to support authors in the writing and publication process, and the slant of Hall’s new book is not only unique to those in the business space but detailed enough to provide the needed help and support without being overwhelming. Even those who are not necessarily representing a brand will find a great deal of helpful advice about the options available in the traditional publishing process, as well as what to expect and what to avoid, Highly recommend this for all writers interested in traditional publishing, but those who have a brand presence will find it useful from start to finish.