“Let’s All go to the Lobby”

The movie going experience is well known for the exciting sights and sounds provided by the Hollywood magic flickering on the Silver Screen. But what about the atmospheric aromas and lip-smacking flavours that people cherish when they are in their seats? Steve Foley explores the history of cinema concessions and the relationship between audiences and the snacks consumed while the film rolls.

From the street vendors stationed outside the movie palaces of old to the modern full-service multiplexes of today, “Let’s All go to the Lobby” recounts the production of cinema’s most famous animated jingle, the promotions and gimmicks used to capitalize on audience attendance, and the various confections that people love to munch on in the dark.

Buy your tickets, take your seat, and if the trailers are still at play, “Let’s all go to the lobby and get ourselves a treat!”