Call Me Chef, Dammit!

A Veteran’s Journey from the Rural South to the White House

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Pub Date Apr 19 2022 | Archive Date Apr 26 2022

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Description

What does it take to go from growing up in a Mississippi housing project to becoming a master sergeant and a celebrity chef serving in the White House under four United States presidents?

Call Me Chef, Dammit! is the inspiring story of Andre Rush, who became an overnight sensation in 2018, after a photograph of his now-famous twenty-four-inch biceps went viral. However, his journey to that moment could never be captured in a fleeting moment.

From his childhood working on a farm, to his developing into a gifted athlete and artist to his joining the Army, Rush has dedicated his life to serving others. During his twenty-four-year military career, his reputation as an award-winning cook eventually led him to the Pentagon. His presence in the building when the plane struck on 9/11/2001 led to his suffering from PTSD, and he has become an outspoken advocate for the military and especially for wounded warriors.

Every step of the way, Chef Rush has overcome tremendous obstacles, including battling stereotypes and racism. And in this memoir, he shares not only his wounds and what he experienced along the road to recovery but also the optimism, hope, and hard-earned wisdom that have encouraged countless others.

 

What does it take to go from growing up in a Mississippi housing project to becoming a master sergeant and a celebrity chef serving in the White House under four United States presidents?

Call Me...


Marketing Plan

Strategic partnerships with military services and veteran associations  

Aggressive influencer campaign including influencers in entertainment, fitness, politics, and cooking media  

Advertising plan includes social media and retail support 

Book tour focusing on military partners and cooking media for promotional events 

Marketing content includes video, chapter samplers, lifestyle images from authors’ story, and quote graphics

Strategic partnerships with military services and veteran associations  

Aggressive influencer campaign including influencers in entertainment, fitness, politics, and cooking media  

Advertising plan...


Available Editions

EDITION Other Format
ISBN 9780785249450
PRICE $27.99 (USD)
PAGES 240

Average rating from 12 members


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