"Make Your Brain Work is an engaging book that is simultaneously filled with insight and application. Amy Brann not only provides us with greater understanding on how the brain works but she also gives us useful tools on how to make the brain work for each of us." --Stephen M. R. Covey, author of The New York Times and # 1 Wall Street Journal bestselling book, The Speed of Trust, and coauthor of Smart Trust

"The most misunderstood organ in the human body is the brain. Amy Brann's insights will help you think your way to success instead of mindlessly doing the same old things over and over again." --Al Ries, author, War in the Boardroom and Positioning: The battle for your mind

"Make Your Brain Work is the first book to take cutting-edge neuroscience and apply it to improving one's ability to be successful, and to feel successful, at work. Using a lively set of characters that illustrate not just what to do to improve the brain at work, but how to do it. Readers of Make Your Brain Work will undoubtedly be more productive and happier at work and at home." --Paul J. Zak, PhD, Author of The Moral Molecule: The Source of Love and Prosperity, Founding Director of the Center for Neuroeconomics Studies at Claremont Graduate University

"If you are looking to master your life, you must master the use of your brain. Amy Brann has successfully put together today's easy to read and understand instruction manual for your brain. Read this book, master your brain and master your life." --Louis Lautman, Executive Producer of The YES Movie

"Make Your Brain Work brings neuroscience to life. Explaining how common challenges can be overcome through understanding what is really going on in your brain and the minds of others enables readers to make small changes that can ultimately make life more enjoyable. Easy to read and thoroughly beneficial to implement." --Scott Martineau, CEO ConsciousOne.com

"A timely and elegant reminder that the key to personal and organisational success begins with knowing one's self: Amy provides clear insight into the latest developments in neuroscience using accessible stories and examples which will resonate with all readers." --Terry Hodgetts, Director, Centre for Executive Development, Aston Business School

"Make your Brain Work is different! It is literally packed to the brim with insights, tools, approaches and techniques that cover a whole spectrum of areas that have helped me. If you want to massively increase your self-awareness, devise strategies for positive change and, as a result, lead a happier and more fulfilled life then I recommend that you read this book." --Phil Ryan, MBA, CMgr, FCIBs, Managing Director, The Management Centre, The Executive Education Company of Bangor University

"This book is full of great stuff, like a delicious Pret recipe your brain needs nutritious food and new knowledge to grow." --Ian Watson, Head of Pret Academy

"Make Your Brain Work was essential bedtime reading for a couple of nights, and I have found the concepts genuinely very interesting and thought provoking, and a challenging read. It really does become a manual for trying to better understand what influences and motivates others, and how these issues need to be better understood and harnessed. It is not often that the concept of "overwhelm" can be introduced into morning discussions of premiership football and office politics but it is now." --Nick Green, Managing Partner of Squire Sanders Birmingham office

"The idea of writing a book relating common workplace and leadership issues with the structure of the brain is excellent. Amy's style is punchy, readable and approachable." --Bishop Andrew Watson

-Publicity campaign aimed at personal growth and careers commentators in business and general interest journals
-ARC distribution to major trade journals: Publishers Weekly; Choice; Library Journal; ForeWord
-Digital ARC campaign aimed at bloggers, independent bookstores and librarians through NetGalley
-Outreach to national print and online media targeting the placement of excerpts and bylined articles
-Publicity through Kogan Page USA website and monthly newsletter
-Giveaway through Goodread