The Accidental Caregiver

Wisdom and Guidance for the Unexpected Challenges of Family Caregiving

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Pub Date Dec 06 2022 | Archive Date Jan 27 2023
Sutherland House | Sutherland House Books

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Description

An invaluable resource for everyone concerned for the vulnerable people in their lives.

Estimates suggest almost half of the adult population will someday be a caregiver, whether for an aging parent, an ailing partner, or a disabled family member. It is a role that tends to fall on people without warning, and almost certainly without preparation or training. Even Dr. Kimberly Fraser, a nurse who ran a large home support business, found it a struggle when her father and husband needed increasing levels of care. In this timely and urgently needed book, she gives readers sound, practical advice on how to meet with humanity and optimism the bewildering array of challenges facing caregivers: where to find help, how to navigate a confusing healthcare system, how to deal with constant demands, how to keep one’s own life from being overwhelmed by new responsibilities. Based on personal experience, prodigious research, and extensive interviews, The Accidental Caregiver is an invaluable resource for everyone concerned for vulnerable people in their lives and communities.

An invaluable resource for everyone concerned for the vulnerable people in their lives.

Estimates suggest almost half of the adult population will someday be a caregiver, whether for an aging parent...

A Note From the Publisher

Author Bio:

DR. KIMBERLY FRASER is an author, speaker, and former Associate Professor at the Faculty of Nursing with the University of Alberta, and Clinician Scientist-Home Care with Alberta Health Services. Asa nursing professor she studies and writes about family caregiving, home care, case management, and related health policy. She has used innovative and arts-based approaches in her applied research. As a former Associate Professor, she now devotes most of her full-time work to writing and community board work.

Author Bio:

DR. KIMBERLY FRASER is an author, speaker, and former Associate Professor at the Faculty of Nursing with the University of Alberta, and Clinician Scientist-Home Care with Alberta...


Marketing Plan

- Positioning for Fall 2022 previews & highlights with key trade publications

- Full-scale PR emphasizing reviews, interviews, features/profiles, and excerpts with major U.S. & Canada print, online, and broadcast media (health & wellness, lifestyle, caregiving interest, books)

- Focus on relevant special interest media (podcasts, blogs, magazines, quarterlies): self-help, health & wellness, caregiving, family & relationships, etc. 

- NetGalley promotion & homepage feature

- Targeted advertising campaigns on Facebook, Goodreads and BookBub for Featured New Release promotion

-Select author appearances & book signing events in Canada & US

- Pre-order push and ongoing release promotion in Sutherland House Books newsletter and social media

-Select author appearances & book signing events in Canada and US

- Pre-order push and ongoing release promotion in Sutherland House Books newsletter and social media

- Positioning for Fall 2022 previews & highlights with key trade publications

- Full-scale PR emphasizing reviews, interviews, features/profiles, and excerpts with major U.S. & Canada print, online...



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