Starting from the beginning, Aliza Licht gives you the background you need to put into action what you are reading. On Brand will help you figure out what is on brand for you. Whether we are talking personal brand, a business brand, or the personal business brand you are.

The career that Aliza Licht has created for herself is phenomenal. Licht is the influencer before those existed, the social media content creators, before those were a thing, she was one of the groundbreakers. Reading a book like On Brand will help you ask important questions and evolve into a stronger entity, whether personally or professionally. It allows you the space to think about how you are showing up as a representative of yourself. The book is described as part career book, part personal growth. Without a doubt, it hits the mark!

The Mental Gymnastics part of the book will allow you to put into practice what you are reading. Such a learning experience in answering some questions that will help as you continue into each chapter of the book.
Chapter six was one of my favorite chapters, “Establish Your Personal Brand at Work.” This is even applicable to remote workers, or self-employed individuals as well. Everyone can benefit from reading this book. On Brand, mental’s gymnastics will do everything from helping you plan your strategy, to pro tips from Aliza Licht’s own experience.

Everything relies on story telling. Building your brand is no different. A current realistic approach to building the brand you want. Filled with tips and "mental gymnastics" to help you succeed. Personal anecdotes from DNKY girl to author and mentor make this book an extra joy while setting up you game plan to be On Brand.