Identify Target Audience: Define the target audience as readers who enjoy psychological thrillers, suspenseful novels, and stories with intricate plot twists. Target individuals who seek dark and captivating narratives that delve into the depths of the human psyche.

Branding and Positioning: Develop a brand image that embodies the chilling atmosphere and psychological suspense of the book. Position "I'm Sleeping" as a riveting psychological thriller that explores the sinister secrets hidden beneath seemingly ordinary lives.

Compelling Book Cover Design: Create a visually striking and evocative book cover that immediately grabs attention. Utilize dark and mysterious elements, such as shadows, symbols, or obscured faces, to convey the psychological depth and intensity of the story.

Engaging Book Blurb: Craft a gripping book blurb that highlights the book's central themes, including hidden secrets, manipulation, and the psychological turmoil experienced by the characters. Focus on creating intrigue and suspense to entice readers to delve into the story.

Author Website and Online Presence: Establish an author website featuring information about the book, author interviews, and behind-the-scenes insights. Utilize social media platforms to connect with the target audience, share teasers, engage in discussions about psychological thrillers, and provide updates on book events and releases.

Book Launch Strategy: Plan a captivating book launch campaign that includes online promotions, virtual author events, blog tours, and giveaways. Collaborate with book bloggers, influencers, and reviewers who specialize in psychological thrillers to generate buzz, secure reviews, and reach a wider audience.

Online Advertising: Utilize targeted online advertising campaigns on platforms such as Facebook, Instagram, and book-related websites. Craft compelling ad copies that emphasize the gripping suspense, twisted psychological dynamics, and shocking revelations readers will encounter in "I'm Sleeping."

Content Marketing: Create captivating content such as blog articles, guest posts, and podcasts related to psychological thrillers, exploring themes such as manipulation, psychological manipulation, and hidden motives. Offer insights into the psychological aspects of the story to engage readers and establish the author as an expert in the genre.

Review Campaign: Approach influential book reviewers, bloggers, and bookstagrammers who have a dedicated following in the psychological thriller genre. Provide review copies, author interviews, and exclusive content to generate positive reviews and endorsements.

Email Marketing: Build an email subscriber list by offering a free psychological thriller-themed short story or exclusive bonus content related to "I'm Sleeping." Send regular newsletters featuring updates, author insights, and exclusive offers to engage readers and encourage them to spread the word about the book.

Bookstore and Library Outreach: Reach out to local and online bookstores, as well as libraries, to secure book signings, author talks, and readings. Offer to participate in book clubs or discussions centered around psychological thrillers to connect directly with potential readers.

Reader Engagement: Foster reader engagement through social media contests, interactive polls, and discussion prompts related to the psychological thriller genre and the themes explored in the book. Encourage readers to share their thoughts, theories, and favorite suspenseful moments using dedicated hashtags.

Continued Promotion: Maintain an active presence on social media platforms by sharing engaging content, participating in genre-specific events or conventions, and seeking opportunities for guest blogging or podcast appearances. Continually seek partnerships with other authors or influencers in the psychological thriller genre for cross-promotion.

Monitor and Adapt: Continuously monitor the performance of marketing strategies through tracking key metrics such as book sales, website traffic, social media engagement, and reader feedback. Adapt the marketing plan as needed based on data-driven insights to optimize reach, engagement, and sales within the target audience.