Mastering the Art of Soviet Cooking
A Memoir of Food and Longing
by Anya Von Bremzen
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Sep 17 2013 | Archive Date Sep 17 2013
Crown Publishing | Crown
Description
A celebrated food writer captures the flavors of the Soviet experience in a sweeping, tragicomic, multi-generational memoir that brilliantly illuminates the history and culture of a vanished empire.
Proust had his madeleine; Narnia's Edmund had his Turkish delight. Anya von Bremzen hasvobla--rock-hard, salt-cured dried Caspian roach fish. Lovers of vobla risk breaking a tooth or puncturing a gum on the once-popular snack, but for Anya it's transporting. Like kotleti (Soviet burgers) or the festive Salat Olivier, it summons up the complex, bittersweet flavors of life in that vanished Atlantis called the USSR. There, born in 1963 in a Kafkaesque communal apartment where eighteen families shared one kitchen, Anya grew up singing odes to Lenin, black-marketeering Juicy Fruit gum at her school, and, like most Soviet citizens, longing for a taste of the mythical West. It was a life by turns absurd, drab, naively joyous, melancholy--and, finally, intolerable to her anti-Soviet mother. When she was ten, the two of them fled the political repression of Brezhnev-era Russia, arriving in Philadelphia with no winter coats and no right of return.
These days Anya lives in two parallel food universes: one in which she writes
about four-star restaurants, the other in which a simple banana--a once a year
treat back in the USSR--still holds an almost talismanic sway over her psyche.
To make sense of that past, she and her mother decided to eat and cook their
way through seven decades of the Soviet experience. Through the meals she and
her mother re-create, Anya tells the story of three generations--her
grandparents', her mother's, and her own. Her family's stories are embedded in
a larger historical epic: of Lenin's bloody grain requisitioning, World War II
hunger and survival, Stalin's table manners, Khrushchev's kitchen debates,
Gorbachev's anti-alcohol policies, and the ultimate collapse of the USSR. And
all of it is bound together by Anya's sardonic wit, passionate nostalgia, and
piercing observations.
This is that rare book that stirs our souls and our senses.
Marketing Plan
National publicity
National review and feature attention
National/regional NPR campaign
Author events and interviews out of New York
Media luncheon
National advertising in publications like the New York Times Book Review and The New Yorker
Online advertising at foodie sites like Eater.com
Library promotion
Book group outreach
Read It Forward, Recipe Club, Biographile, and Books for Better Living promotions
Masthead mailing to literary and cooking magazines and writing programs
NetGalley promotion with early access e-mail invitations to fiction and cooking luminaries, literary and food magazine staffers, and popular book Tweeters
Outreach to Russian-American community
Leverage and grow online and social-media presence in conjunction with author
Enrollment in galley review programs
Available Editions
EDITION | Hardcover |
ISBN | 9780307886811 |
PRICE | $26.00 (USD) |