PR Confidential

Before you hire an agency or invest in PR, get the inside scoop with this book.

Outsiders have so many questions about the misunderstood public relations industry:

Isn't it all just writing press releases? When should I start? Why can't I get my story on the front page of the New York Times?

To get the most from your PR investment, you need an insider's perspective.

Writing in an advice column format, veteran public relations maven Amanda Proscia draws on her 30 years of experience to dish out answers to answer your questions-even those you might hesitate to ask a PR pro. In a series of witty exchanges, you'll learn:

- What PR is and what it isn't (like, advertising, marketing and sales)

- Why you might not be ready to invest in PR

- The "3 I" formula for spotting a newsworthy angle

Get ready to be entertained as Proscia shares stories, insights, and frank thoughts on how PR works, when it fails, and how to course correct as the story changes.

Whether you're a PR newbie or a seasoned pro, you'll enjoy this refreshingly honest guide to public relations from the client's perspective. Better yet, you'll emerge with a better understanding of how to put PR to work for your business.

About the Author:

Amanda Proscia is the co-founder of Lightspeed Public Relations and Marketing, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services and consumer electronics. Before starting Lightspeed in 2013, Amanda spent decades learning the intricacies of PR by working in a variety of other agencies, spanning from the very large ones to the very small. She also took on diverse roles, including marketing, political, corporate, non-profit, and financial public relations. After five years on the communications team at American Express, Amanda knew enough about typical PR agencies to want to build a new version. One that puts the clients, and their needs, first.

An unexpected part of her experience over the years has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own, if they just understood what it is.

Amanda’s writing has been published in many top-tier publications, but—true to her profession—always under someone else’s name. She has served as a ghostwriter for Fortune 50 executives, prominent politicians, and countless client leaders, helping to amplify their voices from behind the scenes.

With her new book PR Confidential, she’s stepping out of the shadows to make her insider’s knowledge available to everyone.