'Rob breaks sales down into its component parts in a page-turning read, I particularly enjoyed learning about the history of sales and how far we've come. He gives you examples of what a best practice sale process looks like which makes this book both exciting and engaging. It's a very concise read, unlike a lot of sales advice out there, and is easy to follow and implement in your own sales strategy. It's not often I cover a book in my own notes like I'm back at uni! I'd also say that you don't have to be in a creative background or work for an agency to get value from this, sales people old and new and in all sectors will discover new ways to improve their sales processes' - Reader Review

'This is a great 'how to' book about how to sell in the creative industry. It's full of practical tips many of which I've introduced into my own sales process. The biggest thing this book does though is 'reframe' sales as not the dark art that many think it is, but as a central function of any successful business and one that should get the time and energy it deserves. An extremely valuable read!' - Reader Review