INSTAGRAM POWER

How to Build Your Brand and Reach More Customers Through the Power of Pictures

By Jason Miles, Author of Pinterest Power

A picture says 1000 words! Proven strategies marketers and entrepreneurs can use to leverage

today’s hottest platform for reaching more customers and making more sales

Take a picture, pick a filter, post. The photo and video-sharing app Instagram is the most important marketing tool of the year: Less than two years after its launch, its daily users surpassed those of Twitter, and the site recently exceeded to 100 million registered users mark soon after; Facebook bought the company last year for $1 billion has millions of followers, billions of images – and thousands of businesses using the app to connect with customers, tell stories, build a brand, and create a lasting impression.

Think you can’t market with pictures? INSTAGRAM POWER takes readers from basic to advanced marketing methods—from getting set up with an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. It provides easy-to-implement action steps, business oriented strategies, and simple tips to guide entrepreneurs and marketers through a series of achievable activities to grow a business using the popular app.

Author Jason Miles understands the power of visually-driven marketing – not only is he the author of Pinterest Power but he and his team have first-hand expertise in Instagram marketing. In the book they outline best practices, drawing on their own examples, and case studies from successful marketers and business owners.

Miles also shows how to use in conjunction with other popular social media sites, including Facebook, Twitter, and Tumblr

Jason Miles (Lake Tapps, WA) is a cofounder and marketer at Liberty Jane Clothing. With more than 200,000 digital pattern guidebooks downloaded from its ecommerce site, Liberty Jane has total revenue in the six figures and is on its way to being a million dollar business. Miles is also the Vice President for Advancement (Marketing, Development, and Human Resources) at Northwest University, where he's responsible for enrollment marketing, as well as branding, alumni relations, and fund-raising.