“This should be read by anyone who wants to learn more about the symbiotic relationship between Klout, influence and social media.” Joe Fernandez, cofounder and CEO of Klout.

Influence is more important than ever in today’s connected world as brands, companies, and individuals vie to become the next big phenomenon. Enter Klout, a measurement system that determines s a score from 1-100 to determine how influential you are online and offline by using over 12 billion pieces of data to calculate all Klout Scores.

Klout scores are mostly determined by the amount of engagement you have with your audience, i.e., how many comments on your Facebook or blog post, how many retweets you receive, and your recommendations on LinkedIn.

In their new book, KLOUT MATTERS social media gurus Gina Carr and Terry Brock make a clear case why a Klout Score should matter to you, and offer tools and techniques for effectively raising your Klout Score to evolve into a top influencer yourself. From why social media is the new arbiter of influence, to tips for managing your social media presence, Carr and Brock demystify Klout and show how it is a necessity to thought leaders and businesses who want to grow their communities.

GINA CARR is an entrepreneur, speaker, and marketing consultant who works with thought leaders to leverage social media marketing for greater influence, profits, and success. She has an MBA from Harvard Business School. Gina’s Klout Score is 78.

TERRY BROCK is an internationally recognized business coach in the areas of marketing and technology. He is a member of the Professional Speaker Hall of Fame. Terry’s Klout Score is 76.

For more information, please visit: http://www.mhprofessional.com or http://kloutmatters.com/.