The communication age has made it easier than ever to reach people, but traditional gatekeepers continue to bar the way when trying to connect directly with brands or top influencers. Enter social media, a communication technology that, for now, has opened up side doors which offer ways around the barriers that keep ordinary people from interacting with everyone from CEOs to celebrities.

The Social Media Side Door: How to Bypass Gatekeepers and Gain Greater Access and Influence by social media strategist Ian Greenleigh tells readers how he uncovered the secrets to unlocking side doors, which offer anyone the ability to bypass gatekeepers to engage with top influencers with one-on-one communication. Greenleigh also gives advice on how to do it yourself, no matter what your interest, business, or who you are trying to approach. From how to inexpensively use Facebook ads to directly target usually unreachable people, to ways for raising your blog profile so people consider you an influencer yourself, Greenleigh gives the readers the tools they need to prop open their own side doors while there is still time left.

Author:

Ian Greenleigh is a social media strategist whose words and ideas have been featured in Harvard Business Review, AdAge, Adweek, Digiday, Ragan, and Seth Godin’s The Domino Project. Visit www.daretocomment.com for more information, and follow him at @be3d.

AuIan