What to Wear and Why

“Many fashion and sustainability experts have chimed in to sound the alarm on how much clothing the world consumes, especially in the form of massively polluting "fast fashion." But none have done it as deftly as Darke in this clear, concise, and compelling guide."
—Booklist

“An engaging and well-argued exposé of the fashion system. There is no scolding to put readers on the defensive; instead, the approachable tone gives a 'we’re in this together' feeling. There is plenty of factual background, along with practical and actionable tips to make an immediate change to the way readers relate to their wardrobes.”
—Library Journal

“The author buttresses her savvy insider’s perspective with extensive research, resulting in an account that identifies fast fashion’s harms while celebrating clothes as a source of 'confidence and self-identity, imagination and fantasy.' Fashionistas would do well to check this out.”
—Publishers Weekly

“I absolutely fell in love with Tiffanie’s writing and her way of inspiring consumers to be in charge of their own responsible fashion journey. She inspires us to participate in responsible fashion by shining a light on the stories that our clothes and our choices of clothes are telling.” 
—Annette Felder, designer, Felder + Felder 

“Thank you, Tiffanie Darke. It’s the book all us guilty normals have been waiting for. An informed fashion sustainability primer that reads with the accessible sass and charge of a magazine article. It will give you x-ray specs on your wardrobe without leaving you feeling weighed down by shame.” 
—Kate Spicer, journalist, Financial Times and The Times 

“Tiffanie cuts through all the green-washing hype and lets you know the real cost of your wardrobe. You’ll never look at your closet’s contents in the same way ever again!” 
—Patrick Cox, designer 

“Tiffanie’s writing on sustainability in fashion is clear-eyed and rigorous, but she also captures vividly the life-enhancing joy of fashion in everyday life—and how we can achieve that joy mindfully.” 
—Lindsay Baker, BBC Culture 

“Tiffanie’s writing brings a fresh, sexy, and informative look into the current fashion climate and how sustainability needs to be at the forefront of every conversation. Every word Tiffanie writes is captivating, and her work couldn’t be more important for educating consumers, challenging brands, and celebrating those who are already leading us down a path of sustainability.” 
—Emily Fenver, aka The Landerline 

“Fashion is such a powerful, creative, and entertaining force. I love how Tiffanie champions it and also has a clear vision about how we can all build a more sustainable future for our wardrobes and cherish the things we have for the long haul.”  
—Anne-Marie Curtis, editor in chief, The Calendar Magazine 

“Tiffanie is a brilliant chronicler of all things fashion and brings her deep experience as a top-flight editor to explaining how the industry works and how our buying habits can create the change we need to save the planet. Her writing sparkles with insight, intelligence, and a deep commitment to enjoying and preserving the way clothes can make us feel better about ourselves and express our identity. But also an understanding of how the industry has to shift for that to go on being possible. An important voice.” 
—Eleanor Mills, journalist and founder of Noon 

“Tiffanie’s writing is remarkable. She has an innate ability to tell a story in her writing that feels like a movie instead of a book.” 
—Alexa Curtis, Be Fearless blog 

“Tiffanie’s writing on sustainability goes beyond the standard rhetoric, as she dives deeper into discussions to examine concrete and measurable ways in which companies—and consumers—can control and manage their environmental impact. With the perspective of a fashion lover, it is always inspiring to discover alternative ways to enjoy fashion without sacrificing environmental ethics.” 
—Alison Hoetzel, Officina del Pioggio 

“Tiffanie’s writing is approachable, inspiring, and informative. A must-read.”  
—Diana Verde Nieto, founder, Positive Luxury 

“When I want to commission a journalist to write about sustainability in fashion, Tiffanie is always my go-to for her knowledge, passion, and ability to take a difficult subject and make it joyful. Tiffanie’s boundless enthusiasm is infectious, and she practices what she preaches, proving you can love fashion and be green.” 
—Lindsay Frankel, The Mail on Sunday, MailOnline 

“The impact Tiffanie’s writing has had on the Sustainable Fashion movement has been game-changing! She is a leading voice in bringing this vital issue into mainstream conversation, and the ripples of that on the trajectory of the fashion world are already being felt far and wide. This is a must-read book for everyone committed to living a sustainable and stylish life, as well as those who may still need a little convincing that it’s possible to do so.”  
—Nicky O’Malley, Purposeful Partnerships Specialist, Global Action Plan

• National and online publicity campaign to fashion media, environmental media, and news media
• Trade advertising
• Social media and digital campaign targeting fashionistas, environmentalists, and social justice readers interested in sustainability
• Op-ed and article placement based on author's extensive media connections
• Influencer campaign surrounding Fashion Week