Change of Heart

“Once again, Cristina LePort pens an excellent thriller, enlivened with vivid medical details and startling twists. She gets better with every novel!”

—TESS GERRITSEN, NEW YORK TIMES BESTSELLING AUTHOR OF THE SPY COAST

“CHANGE OF HEART is a dark and twisted medical thriller that moves at breakneck speed. Reading it will keep you up well past midnight but, if you’re like me, you’ll love it.”

―DP LYLE, AWARD-WINNING AUTHOR OF THE JAKE LONGLY AND CAIN/HARPER THRILLER SERIES AND CO-CREATOR OF THE OUTLIERS WRITING UNIVERSITY

“Medical thriller enthusiasts will find Cristina LePort’s CHANGE OF HEART the perfect ticket for a thoroughly absorbing read. The action is solid and nonstop, characters are believable and well-drawn, and the supporting underlying moral and ethical quandaries lend excellent tension to the story, which develops many twists and turns readers won’t see coming. Libraries seeking medical thrillers more than a cut above the usual will find CHANGE OF HEART an outstanding exploration of hospital politics, medical challenges, and mystery that lends equally well to book club recommendations and discussion groups.”

—MIDWEST BOOK REVIEW

“An organ transplant chain has some suspiciously weak links. To the rescue: the brilliant, hard-charging professionals who saved the world in Dr. Cristina LePort’s Dissection: A Medical & Political Thriller. This time, the focus is intensely personal: one life at a time. A shocking revelation changes the stakes, escalates the pace, and makes you want to skip ahead. The unexpected ending is just what the doctor ordered.”

—SHOSHANA MILGRAM, SCHOLAR-TEACHER, VIRGINIA TECH UNIVERSITY, WHERE SHE SPECIALIZES IN NARRATIVE FICTION AND FILM

Marketing Plan for CHANGE OF HEART

Publishing Dr. Cristina LePort's second medical thriller to achieve bestseller status involves strategic planning and execution. The two marketing ingredients that land at the top of the list are intensive, continuing ad campaigns on Facebook, and a lengthy TV and radio tour, through Core Fore, right at the time of release. Both have been committed to.

Considering the unique blend of medical intrigue, thriller elements, and complex character development evident in "Change of Heart," here are several other key strategies that could catapult the book to success:

1. Leverage the Medical Thriller Genre with Authenticity and Innovation: Dr. LePort's background as a cardiologist and genetic researcher provides a strong foundation of authenticity that can be highlighted in marketing efforts. The medical details in the book should be emphasized to attract readers who crave stories with real-world connections. Moreover, innovation in plot and character development, as shown in the treatment and scene provided, sets "Change of Heart" apart from other books in the genre. Unique selling points, such as the integration of cutting-edge genetic research and ethical dilemmas faced by characters, can be emphasized.

2. Targeted Marketing to Both Medical Professionals and Thriller Enthusiasts: While saturating the medical field can indeed contribute significantly to the book's marketing success, it's also essential to appeal broadly to thriller enthusiasts who may not have a medical background. Tailored marketing campaigns that highlight the book's appeal to both segments can include speaking engagements at medical conferences, partnerships with medical journals for reviews or excerpts, and targeted online ads in thriller and mystery reader communities. Social media campaigns leveraging hashtags related to medical dramas, thrillers, and book clubs can also widen the reach.

3. Engage with Influencers and Use Multimedia Platforms: Securing endorsements from well-known figures in both the medical and literary fields can boost credibility and visibility. Collaborations with influencers who specialize in book reviews, particularly those who focus on thrillers and medical dramas, can introduce the book to a wider audience. Creating engaging content, such as trailers, behind-the-scenes looks at the research behind the book, and interactive Q&A sessions with Dr. LePort, can foster a deeper connection with potential readers.

Regarding the extent to which saturating the medical field contributes to marketing success, it's a strategic move that should not be underestimated. Medical professionals can become advocates for the book, recommending it to colleagues, patients, and within their networks. However, it's crucial to balance this focus with broader outreach efforts to ensure the book appeals to a wide range of readers beyond the medical community. Integrating authentic medical detail with universally compelling narrative elements such as suspense, ethical conflict, and character development ensures that "Change of Heart" resonates with a diverse audience, maximizing its potential for bestseller status.

For promoting Dr. Cristina LePort's upcoming medical thriller, I will consider reaching out to influencers who specialize in reviewing or discussing thrillers, including medical thrillers.

Ashleigh - Focuses on Thriller, Mystery, RomCom, Memoirs, and True Crime genres. Ashleigh's social media presence spans Instagram and Goodreads, which could offer broad exposure for our book (Joelbooks).

Honestmamreader - Covers a variety of genres including Mystery, Detective, Horror, Psychological Thriller, and Health-Body care. This influencer is active on Instagram, Facebook, and Goodreads, providing a diverse platform for book promotion (Joelbooks).

Shelly's Book Corner - Shelly is interested in YA, Romance, Mystery, and Thriller genres and shares her reviews on Twitter. This could be a valuable channel if our book appeals to audiences in these categories (Joelbooks).

Fly Into Books - This blog covers a range of genres including Fantasy, Sci-fi, Contemporary fiction, Romance, Thriller, and Horror. The blog is active on various social platforms including Instagram, Twitter, Facebook, and Goodreads, offering a wide reach (BookSirens).

The Phantom Paragrapher - Paula focuses on Thriller and Fiction genres and is currently accepting review requests. She cross-posts her reviews to several platforms including Goodreads, Amazon, Twitter, Facebook, Instagram, and her own blog, providing a good mix of visibility (BookSirens).

Emma at damppebbles.com - Emma accepts Thriller genre books for review and posts her reviews on her blog. This could be a targeted platform for reaching thriller enthusiasts (BookSirens).

Catherine at etherealpages.wordpress.com - Specializes in Adult Thriller and Young Adult Thriller genres, providing reviews across multiple platforms including Amazon, Goodreads, Facebook, Instagram, and Twitter. Catherine's blog could be a strategic choice for reaching a diverse audience interested in thrillers (BookSirens).

It's advisable to review their submission guidelines and ensure our book aligns with their interests before reaching out. Engaging with influencers who are genuinely interested in our book's genre can lead to more passionate and convincing promotions, potentially driving more readers to our new release.

To effectively place targeted online ads in thriller and mystery reader communities for Dr. Cristina LePort's upcoming medical thriller, consider leveraging platforms and communities that are well-frequented by fans of the genre. Here are several strategies:

1. Goodreads Advertising: Goodreads offers advertising options that allow I to target users based on their interests, including fans of mystery and thriller genres. Utilizing Goodreads ads can help I reach readers who are already interested in similar books.

2. Facebook and Instagram Ads: Both platforms offer sophisticated targeting options, including interests, demographics, and behaviors. I can target fans of thriller and mystery genres, specific authors, or similar books to Dr. LePort's. Additionally, joining and engaging in Facebook groups dedicated to thriller and mystery novels can also be a non-paid strategy to gain visibility.

3. BookBub: This platform is a favorite among avid readers, particularly for finding deals on ebooks. I can run targeted ads or apply for a Featured Deal to promote Dr. LePort's book directly to readers who enjoy thrillers and mysteries.

4. Mystery and Thriller Book Blogs and Review Sites: Consider reaching out to popular book blogs and review sites in the mystery and thriller genres to see if they offer advertising options. Sites like Mystery Tribune are respected within the community and can provide a targeted audience. However, ensure to verify if such sites permit direct advertising and align with our marketing goals.

5. Amazon Advertising: Running ads on Amazon allows I to target readers shopping for mystery and thriller books. I can use keywords and categories to ensure our book appears in search results and on product pages for related books.

6. YouTube: Collaborate with booktubers who specialize in thriller and mystery genres. Some may offer sponsorship opportunities where they can feature or review the book in their videos.

7. Newsletter Sponsorships: Look for newsletters focused on thriller and mystery genres that offer sponsorship opportunities. This can be an effective way to get our book in front of dedicated readers.

8. Reddit and Online Forums: Subreddits like r/books, r/mystery, and r/thrillers, as well as other online forums dedicated to reading and specific genres, can be great places to promote our book. Some allow self-promotion on certain days or in specific threads.

Combining these strategies with a strong understanding of our target audience's preferences will help maximize the visibility of Dr. LePort's book among thriller and mystery readers

For targeting thriller and mystery book audiences, consider these BookTubers who specialize in the genre: @HaileyHughes, @JacquelineWheeler24, @AlexandraRoselyn, @GabbyReads, and @MegWithBooks, among others. Each offers unique content including reviews, book hauls, and recommendations, catering to a broad range of thriller and mystery enthusiasts. I can find their channels and more detailed information about their content at Writing Tips Oasis (Writing Oasis).

For newsletters that focus on thriller and mystery genres and offer sponsorship opportunities, consider looking into Novel Suspects and Written Word Media's genre-specific newsletters.

• Novel Suspects is a community for fans of mystery and thriller books, providing recommendations, deals, and more. While the site itself is rich with content for mystery and thriller enthusiasts, I might explore potential advertising or partnership opportunities by contacting them directly through their website (Novel Suspects).

• Written Word Media offers a variety of promotional tools for authors, including email promos that could be targeted to readers interested in thriller and mystery genres. Their genre guide indicates they cater to a wide range of genres, including thrillers and mysteries, and they provide avenues for advertisement and sponsorship through their newsletters and other promotional tools (Written Word Media).

These platforms could be excellent resources for promoting Dr. LePort's upcoming medical thriller, reaching dedicated audiences who have a vested interest in the thriller and mystery genres.

For popular blogs and review sites in the mystery and thriller genres that I might consider for promoting Dr. Cristina LePort's upcoming book, here are some noteworthy options:

1. Murder & Mayhem: This site offers a wide range of insights and recommendations on thriller novels, as well as films and TV series in the genre (killerthrillers.net).

2. CrimeReads: Founded by Literary Hub, CrimeReads caters to readers who love suspense, featuring exclusive excerpts, editorial features, and more (killerthrillers.net).

3. Mystery Tribune: Known for showcasing the best in mystery and thriller content, including books, art, film, and comics (killerthrillers.net).

4. Crime by the Book: Managed by Abby, who is an avid reader of crime fiction, especially Scandinavian thrillers. The blog features lists of recommendations, author interviews, and reviews (killerthrillers.net).

5. BestThrillers.com: A site dedicated to surfacing the most compelling thrillers, providing curated recommendations (killerthrillers.net).

6. Suspense Magazine: Since 2007, Suspense Magazine has been a go-to source for thriller authors and fans, featuring the best of the genre and insights from leading writers (killerthrillers.net).

Additionally, the following blogs and websites also offer reviews and content focused on thrillers and mysteries, and they might provide sponsorship or promotional opportunities:

• Mysteries by Moonlight: Focuses on cozy mysteries and accepts indie books for review (Reedsy).

• Gut Reaction Reviews: Offers reviews on fiction and non-fiction, excluding romance, fantasy, and science fiction (Reedsy).

• The LitBuzz: A book review site featuring a diverse range of voices and welcoming both indie and traditionally published authors (Reedsy).

These platforms can help us reach dedicated audiences in the thriller and mystery genres, potentially boosting visibility for Dr. LePort's book. Consider reaching out to them for reviews or promotional opportunities to engage their readership.