What to Consider If You're Considering University

New Rules for Education and Employment

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Pub Date Mar 10 2014 | Archive Date Mar 06 2014
Dundurn | Dundurn Press

Description

A degree is no longer a passport to success in today’s job market.

Going to university used to be a passport to future success, but that’s no longer the case. For some students, it’s still a good choice that leads to a successful career after graduation, but for many their degrees are worthless pieces of paper. Choose the wrong program and graduation is more likely to lead to disillusionment and debt than a steady paycheque.



Yet parents, guidance counselors, and politicians still push higher education as if it’s the only option for building a secure future. In this book, Ken S. Coates and Bill Morrison set out to explore the many educational opportunities and career paths open to Canadian high-school students and those in their twenties. This book is designed to help young adults decide whether to pursue a degree, enrol for skills training, or investigate one of the many other options that are available.

A degree is no longer a passport to success in today’s job market.

Going to university used to be a passport to future success, but that’s no longer the case. For some students, it’s still a good...


A Note From the Publisher

Bill Morrison was a professor and administrator at universities in Ontario, Manitoba, and British Columbia and a visiting professor in the United States before he retired in 2010. Morrison has published fourteen books, twelve of them in collaboration with Kenneth Coates. He lives in Ladysmith, BC.

Ken S. Coates is a prolific author, whose titles include Canada's Colonies, The Modern North, North to Alaska, and many academic books. He has worked on north-centred television documentaries and served as a consultant to northern governments and organizations. He is currently a Canada Research Chair in Regional Innovation at the Johnson-Shoyama Graduate School of Public Policy, University of Saskatchewan. He lives in Saskatoon.

Bill Morrison was a professor and administrator at universities in Ontario, Manitoba, and British Columbia and a visiting professor in the United States before he retired in 2010. Morrison has...


Marketing Plan

Consumer ads: LRC, G&M post-secondary supplement
Library wholesaler ads: LSC Spring 2014
Trade ads: Publisher's Weekly, School Library Journal
Online ads: Facebook

Digital Reader Copies available: NetGalley

Event promotion: posters, e-cards

Twitter, Facebook, Pinterest, Dundurn.com campaigns
Trade shows, school and library conferences
Targeted media and blogger review mailings
Niche marketing to associations and interest groups
Consumer and author newsletters

Consumer ads: LRC, G&M post-secondary supplement
Library wholesaler ads: LSC Spring 2014
Trade ads: Publisher's Weekly, School Library Journal
Online ads: Facebook

Digital Reader Copies available:...


Available Editions

EDITION Ebook
ISBN 9781459722996
PRICE $24.99 (USD)

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